According to recent LotLinx research, dealerships spend upwards of $8,000 a month on search engine marketing (SEM). Given the hefty investment and the wealth of data each search provides, shouldn’t you be fully optimizing your campaigns?
We are at the precipice of a fourth industrial revolution – a period of great change that will be driven by rapid advances in artificial intelligence. These changes will impact every industry as machine intelligence takes an increasingly significant role in processing and acting on the multitude of data surrounding every kind of interaction, including human interactions with technology. Let’s face it, machines are just better than humans at finding patterns in historical data and using them to predict the future.