As one of Findlay Auto Group’s top-selling used retailers, Findlay Honda of Las Vegas knows how to beat the competition. Being frugal with marketing budget, this longtime LotLinx customer had only tried /AI/ on Used. To test what LotLinx can do for their New inventory, they worked with our strategy team to run a modelspecific trial campaign on volume CR-Vs.
They gave us 30 days to target 57 of their MSRP New CR-Vs that had never received LotLinx traffic. In that test period, LotLinx was the isolated source of paid traffic, contributing 500 shoppers, totaling 64% of all VDP activity for those VINs.
By the end of the trial, 21 CR-Vs sold with an average of 7 VDP views over 11 days. That’s close to 70 days faster turn, from a $1,995 campaign. By sending LotLinx’s hyper-targeted, net-new shoppers directly to his brand’s VDPs, Don’s team now knows – and recommends – the power of /AI/ for moving New and Used models alike.
“We’ve felt good about what our Used Car Sales Manager has been doing with LotLinx for a while now. But after seeing the results from our trial on volume CR-Vs, my GM made the easy call to add an ongoing LotLinx strategy for New inventory, too.”
Don StaMaria
General Sales Manager
Monthly snapshot
September, 2019
- Cost per Sold VIN $95
- Campaign Sell Rate 38%
Key advantages
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
October, 2019
- New VINs Targeted 57
- Targeted VINs Sold in 30 Days 21
- Faster Turn on Target VINs 86%