Lexus of Concord was looking for a platform that could drive affordable, high-quality traffic directly to its website. The team wanted an online marketing tool to expand its reach beyond what other third-party, CRM, and lead providers could offer. After following the same methods for too long, it was time to implement smarter tactics to bring quality buyers to the website and, ultimately, into the showroom.
“Lotlinx came along and said, ‘We’re not going to get the names of customers and sell them to multiple dealers. You’re going to own that customer.”
Ray Tomeh
Digital Sales & Marketing Director
How Lotlinx helped to sell more cars
With our automotive deeplinking technology, Lexus of Concord was able to connect buyers to dealer websites via a platform that reaches over 63 million automotive shoppers every month. Because we connect dealers with the most relevant buyers, the technology uniquely meets the needs of customers and means they’re not burdened with filling out lead forms or giving up their privacy. At the same time, dealers receive a continuous flow of incremental traffic and can utilize their best CRM and contact processes to close the sale more quickly than ever.
Monthly snapshot
- Investors $6,783
- Unique Shoppers 1,787
- VDP Views 1.35
The results
Because Lotlinx targets the leads that dealers need, Lexus of Concord has seen a vast increase in sales from online marketing. “More” is the operative term—more traffic to the website, more customers calling and emailing, and more people arriving as prospects and leaving as satisfied Lexus owners. As there’s more traffic to the dealerships VDPs, more consumers are landing on other Lexus of Concord web pages, including those for browsing other vehicles, financing offers, and service offerings.
Ray Tomeh, Digital Sales & Marketing Director
“You can have the most beautiful website in the world. But if nobody knows you or cares about what you have then you cannot bring people to visit your site.“
Ray Tomeh
Digital Sales & Marketing Director
Key Advantages
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
- Investment $6,783
- Unique Shoppers 1,787
- VDP Views 1.35