Smart Motors Toyota has been optimizing its inventory strategy with /AI/ powered campaigns that match buyer demand to prioritized vehicles.
By focusing on aging or used inventory first, Tony strategically allocates budget between primary and secondary sales objectives, clearing out digitally merchandised inventory up to 2x every month.
“My inventory strategy with LotLinx is simple. I tell my strategist which vehicles I want to focus on and within a couple of days they are flying off of my lot.”
Tony Thorstad
E-commerce Specialist
Monthly snapshot
November, 2018
- VINs Targeted 60
- VINs Engaged 55
- VINs Sold 36
Key advantages
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
November, 2018
- Sell Rate 60%
- Cost per Sold VIN $33.13
- Average VDP View per VIN 9