Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt,...
The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud,...
Having the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that...
Efficient inventory management is a linchpin in car dealerships’ profitability and operational success. With the automotive industry facing both cyclical and structural changes, dealerships increasingly rely on strong inventory management...
Which is better for measuring car dealership success—metal metrics or marketing metrics? How are you measuring success? It’s not solely about revenue, as there are many things that eat up...