Mary McDonnell
Recent articles by Mary McDonnell
Auto dealers are navigating a perfect storm of challenges – from the ripple effects of the 25% tariff on imported vehicles to unpredictable market shifts, inventory aging, and volatile pricing...
Veteran Automotive Marketing Executive to Help Accelerate Lotlinx’s Growth, Brand Innovation and Dealer Engagement DETROIT (May 6, 2025) – Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory...
Vincensus Offers Real-Time Visibility for OEM-specific and Dealership Inventory, Plus Key Data on Pricing and Markdowns DETROIT, May 7, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory...
Webinar recording from March 14, 2024. In an era of digital-marketing complexities, it’s crucial for dealers to clearly understanding exactly where their advertising dollars are going. For example, did you...
In this episode of Dealer Talk with Jen Suzuki, Suzanne Reimer and Jen dive into marketing lead funnels in the context of the automotive buyer market and explore the importance...
General Manager Jeremy Wiggains diligently monitored COVID’s influence over his market and was able to increase his Lotlinx campaign spend as competitors pulled back on their advertising. The increase in...
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