Driving the Future of Automotive, One VIN at a Time
Since day one, we've been transforming inventory management with AI-powered precision — giving dealers the control, clarity, and results they deserve.
The Future We See
We envision dealers in full control of their inventory — using data and AI not just to keep pace with the market, but to stay ahead of it. We see a future where technology doesn't replace experience, but strengthens it.
The Work We Do
We give dealers the edge in every vehicle transaction. Our VIN-level data and machine learning help eliminate wasted spend, move inventory faster and protect margins.
The Difference We Make
We're not just another platform. We're your partner. With Lotlinx, you gain clarity, confidence and control, so every decision — from pricing to merchandising — drives stronger results.
Built on Data to Put Dealers Back in Control
Lotlinx started with a simple truth: Dealers deserved more control over their inventory — and their success.
Our founders Len Short, Robert Vucic and Jason Knight brought decades of automotive experience together, along with a clear view of the industry's blind spot. Dealers didn't have the visibility to know which cars were at risk and why, or the tools to do anything about it.
So, they built what was missing: a platform that puts dealers back in control.
Leveraging the industry's most robust dataset and machine learning, Lotlinx pioneered the first VIN-level approach to inventory management — helping dealers spot risk early, understand what's holding cars back and take action to drive faster, more profitable sales.
That was 2012 — long before AI became the buzzword it is today. Even back then, our founders knew what others didn't: it all comes down to the data. The data is the differentiator.
Len was talking about predictive modeling and VIN-level optimization before the industry even had a name for it. Some thought he was crazy. The world wasn't ready for it yet, but he was.
And Lotlinx led the way.
More than a decade later, that same data-first philosophy powers the industry's most advanced VIN Performance platform — one that continues to evolve, putting data and decision-making back where they belong: in the hands of dealers.
Today, Lotlinx partners with thousands of dealers nationwide, including hundreds of rooftops across the country's top auto groups, as well as OEMs, co-ops and resellers.
What hasn't changed is our belief that technology should never replace people; it should empower them. Our data and tools are built to support the humans doing the real work: at the desk, on the lot and in the showroom.
And we're just getting started.
Our history
Timeline
SENTINEL helps dealers mitigate inventory risk.
Lexaca, the AI-assisted chatbot, lets dealers chat directly with data.
Lotlinx named Auto Dealership Technology of the Year.
VIN Manager supercharges every aspect of the retail process.
TurnX brings real-time pricing, demand, and competitor data to dealers' desktops.
VIN Strategy Report gives every vehicle a VIN Score.
COVID-19 Market Update Report covers extensive responses to the pandemic.
Lotlinx awarded PCG's Vanguard & NextGen Leader Automotive Website Award.
TURN 3.0 brings award-winning updates to the Lotlinx platform.
Lotlinx technology receives an Advertising patent for third-party search results.
Lotlinx technology receives the first Advertising patent for uniquely identifying objects.
Turn2.0 introduces cloud-based marketing to the Lotlinx platform.
Lotlinx Showroom converts highly engaged mobile shoppers into sales leads.
VINdrop gives dealers control over the inventory they promote.
Lotlinx Photo uses AI to automatically populate inventory photography.
TURN wins the 2017 Automotive Website Award.
VIN View Optimizer (VVO) gives dealers the power to track every single VIN's digital presence and optimize it with ease.
Lotlinx launches tool for dealers to track marketplace engagement at vehicle level.
TURN 1.0 and VIN-specific AI helps dealers analyze and target inventory at the VIN level.
Lotlinx Vehicle Display Network is the first VIN-specific inventory advertising technology.
Lotlinx forms to introduce dealers to a VIN-specific approach to traffic.
Patents are filed for dealers to advertise inventory to relevant customers.
Chug.net forms and Vehicle Display Network launches.