Lotlinx chairman and CEO Len Short appears on this special episode of the Auto Remarketing Podcast to highlight recommendations the company compiled for its new dealer playbook. Short explains why details of this new Lotlinx playbook are even more important now as the auto retail landscape changes for dealerships of all sizes.
About the Auto Remarketing Podcast:
Your weekly dose of auto industry news and conversation with top executives, specifically tailored for the used-car side of the business. Hear more episodes.
About the Speaker:
Len Short co-founded LotLinx in 2012 and currently serves as Chairman and CEO.
Prior to founding LotLinx, Len was the founding CMO of product(RED), the charitable organization created by Bono with support from The Bill and Melinda Gates Foundation. Len has also held numerous other high-profile positions including Executive Vice President, Brand Marketing at AOL/Time Warner, and Chief Marketing Officer for Charles Schwab & Co.
Len is a well-respected leader in the auto industry and has been recognized by the likes of the American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards, and the International Advertising Festival at Cannes. He is also currently a member of the Forbes Chicago Business Council.
Lotlinx empowers automobile dealers with data and technology to give the best possible market advantage on every vehicle transaction. Lotlinx offers a suite of features such as real-time market analysis, inventory management, and precision targeted vehicle advertising. Dealers leverage the platform to identify potential inventory risks and execute VIN-specific strategies enabling them to move inventory faster and more efficiently.
To start leveraging Lotlinx technology at your dealership, request a free, individualized Inventory Risk Analysis.
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