DETROIT, Oct. 8, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today a new Risk Report, offering a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their…
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By Ken Wysocky for MOTOR Efficient and profitable management of vehicle inventory at car dealerships has never been more important. Yet, many still rely on intuition or outdated data when pricing vehicles, which can result in missed opportunities for quicker sales and better profitability. The upshot? Decreased profitability. The solution? Use big data. According to…
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By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…
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To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…
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Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…
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Author: Jennifer Suzuki In January, it will be 22 years since I started focusing on selling cars. The dealership phone calls have literally saved my life – not an exaggeration. Getting into the business of selling cars at 18 without a family, home, car, or future had me scared and hungry. The 40 sales dudes…
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Lotlinx insights: Ready for the back half of 2024? Explore 9 automotive dealership trends that will matter to your business in the months to come and 3 steps to stay competitive. Unpack trends including: Download now Industry roundup: FROM AUTOMOTIVE NEWS: U.S. vehicle inventory hovers below 3 million New-vehicle inventory levels have sat right under…
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The automotive industry is experiencing some major changes right now, and a lot of this has to do with shifting consumer habits and the way the market works. Ever since the COVID-19 pandemic hit in 2020, we’ve seen some big disruptions—production lines came to a halt, and supply chain issues have caused auto manufacturing to…
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DDETROIT, Sept. 17, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today results of its latest industry survey, which took the pulse of today’s auto retailers in understanding how they are managing inventory carryover strategies, and where they are seeing the greatest challenge with markdowns as it relates to aging…
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Lotlinx insights: 10 tips for winning every day at the dealership In the competitive world of automotive sales, running a dealership means juggling numerous tasks to ensure smooth operations and satisfied customers. To help you excel, we’ve compiled a list of the top 10 daily tasks every dealership should prioritize. Download now Industry roundup: FROM…
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