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7 Key KPI Metrics Dealers Must Track for Sales Growth

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A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.
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Lotlinx News Vol. 314: Are summer auto sales fizzling out or firing on all cylinders?

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Case studies

Steve White Auto Group increases daily VDP views by 5x

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Salesperson handing over car keys to a customer while shaking hands, illustrating successful car sales to boost profits.
Blog

How to Sell More Cars and Earn More Profit: Proven Strategies for Dealers

Over the past twenty years, selling new cars has become less profitable for many reasons. Stock market ups and downs, intense competition among manufacturers, and shifting consumer tastes have all joined the mix— even cyberattacks on major software providers; this month’s CDK Global attacks have caused widespread outages felt across the American auto retail sales…

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News

Lotlinx News Vol. 313: Automotive uncertainty washes over June

Lotlinx insights: May Vincensus The Lotlinx Vincensus report demonstrates the state of automotive inventory across major OEMs. It provides a comparative analysis using Lotlinx’s proprietary Lexaca data that covers a range of indicators, including: Download the free May Vincensus Report for a comprehensive look at market trends for over 20 OEMs. Download Industry roundup: FROM…

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Videos

Busting Pricing Myths: The Truth About Vehicle Markdowns

Webinar recording from June 18, 2024. Uncover the Truth About Effective Pricing Strategies Join Lotlinx CEO Jason Knight to debunk common misconceptions about markdowns and discover data-driven insights to optimize your sales strategy. In this webinar, we will reveal: Transform your approach to pricing with proven tactics that drive results. Don’t miss out on this…

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Image depicting virtual car sales at dealership with 'build trust' symbol.
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How to Build Trust and Credibility in the Digital Age of Auto Sales

Building trust and credibility in the digital age of auto sales is one of the main determinants of success. Today, half of a consumer’s decision to repurchase or recommend an automotive brand or dealer revolves around trust. Although dealerships and car salespeople have historically faced skepticism, earning trust is achievable with the right approach. Embracing…

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A laptop on a table in the foreground with a car visible in the background inside a dealership showroom, illustrating the integration of technology in modern auto dealerships.
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The Role of Technology in Modern Auto Dealerships: A Case for Automation

In an industry traditionally hesitant to embrace change, modern auto dealerships are now gearing up for a revolutionary shift. Historically, the intricacies of buying a vehicle—from delivery logistics to the high stakes attached to each purchase—have made the automobile sector a laggard in tech adoption. Unlike simpler commodities like books or electronics, cars posed a…

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A modern car dealership showroom with a laptop placed on a table in the foreground. Cars are on display in the background. This image highlights the role of technology in today's auto dealerships.
Blog

Using Artificial Intelligence To Win Car Sales

Artificial Intelligence (AI) holds big potential for the automotive industry in marketing and sales (M&S). Harnessing AI can transform how automotive Original Equipment Manufacturers (OEMs) and retailers engage with customers, improving operations, personalizing interactions, and ultimately driving higher sales and lower costs. Here’s What You Need to Know About The Applications of AI in Automotive…

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News

Lotlinx News Vol. 312: Summer deals heat up, while EV prices cool

Lotlinx insights: April Vincensus Lotlinx has developed a detailed comparative analysis using Lotlinx’s proprietary Lexaca data that covers a range of indicators, including: Download the free April Vincensus Report for a comprehensive look at market trends for over 20 OEMs. Download Industry roundup: FROM AUTOMOTIVES NEWS: Bigger incentives, selection lure consumers back to dealerships; May…

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News

Lotlinx News Vol. 311: Doubling down on dealer discounts

Lotlinx insights: Markdown Mythbusters Lotlinx has been tracking the price elasticity of millions of VINs for over 10 years, and we’ve uncovered some truths about pricing markdowns. Download the free Markdown Mythbusters infographic for answers to questions like: Download Industry roundup: FROM REUTERS: U.S. auto sales set to modestly rise in May, report shows Despite…

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A new car sits on the showroom floor of a dealership. A text "Markdown Mythbuster" is layered over the image.
Blog

The Markdown Myths and Realities of the Auto Industry

In the world of car sales, pricing strategies—especially the debate over dropping prices or “marking down” vehicles—come up often and can get pretty heated. The wisdom passed down between generations is that if a car is not selling, “mark it down.” Drop the price low enough, and the car will sell — so it works,…

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Videos

Do you really know where your advertising dollars are going?

Webinar recording from May 22, 2024. In an era of digital marketing complexities, it’s crucial for dealers to have a clear understanding of where their advertising dollars are specifically going. At Lotlinx, we have explored Google Analytics and inventory data of thousands of dealers and this is what we see everywhere. This webinar explores the…

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