Innovative AI-driven Solutions And Standout Leadership Propel The Company To The Forefront of Automotive Technology DETROIT –Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, is proud to announce that it has been named the winner of the 2024 AutoTech Breakthrough Award in the “Best Use of AI in AutoTech” category. This…
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For over 100 years, the Lake Auto Group has been serving customers in the highly-competitive Milwaukee market. In order to stay sharp, the group’s Chevrolet and Ford stores enlisted the help of the Lotlinx VIN-specific platform and the Showroom mobile-optimization product. Together, the stores were able to improve their online inventory listings, attract more interested…
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Lotlinx insights: Lotlinx Announces New Risk Report, Insight Into Dealer Inventory The brand new Risk Report offers a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their store’s inventory data, and they…
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In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…
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DETROIT, Oct. 8, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today a new Risk Report, offering a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their…
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By Ken Wysocky for MOTOR Efficient and profitable management of vehicle inventory at car dealerships has never been more important. Yet, many still rely on intuition or outdated data when pricing vehicles, which can result in missed opportunities for quicker sales and better profitability. The upshot? Decreased profitability. The solution? Use big data. According to…
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By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…
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To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…
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Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…
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Author: Jennifer Suzuki In January, it will be 22 years since I started focusing on selling cars. The dealership phone calls have literally saved my life – not an exaggeration. Getting into the business of selling cars at 18 without a family, home, car, or future had me scared and hungry. The 40 sales dudes…
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