Featured
Blog

The Role of Technology in Modern Auto Dealerships: A Case for Automation

Read full story
A laptop on a table in the foreground with a car visible in the background inside a dealership showroom, illustrating the integration of technology in modern auto dealerships.
Featured
News

Lotlinx News Vol. 312: Summer deals heat up, while EV prices cool

Read full story

Latest

News

Lotlinx News Vol. 311: Doubling down on dealer discounts

Lotlinx insights: Markdown Mythbusters Lotlinx has been tracking the price elasticity of millions of VINs for over 10 years, and we’ve uncovered some truths about pricing markdowns. Download the free Markdown Mythbusters infographic for answers to questions like: Download Industry roundup: FROM REUTERS: U.S. auto sales set to modestly rise in May, report shows Despite…

Read more
A new car sits on the showroom floor of a dealership. A text "Markdown Mythbuster" is layered over the image.
Blog

The Markdown Myths and Realities of the Auto Industry

In the world of car sales, pricing strategies—especially the debate over dropping prices or “marking down” vehicles—come up often and can get pretty heated. The wisdom passed down between generations is that if a car is not selling, “mark it down.” Drop the price low enough, and the car will sell — so it works,…

Read more
Videos

Do you really know where your advertising dollars are going?

Webinar recording from May 22, 2024. In an era of digital marketing complexities, it’s crucial for dealers to have a clear understanding of where their advertising dollars are specifically going. At Lotlinx, we have explored Google Analytics and inventory data of thousands of dealers and this is what we see everywhere. This webinar explores the…

Read more
News

Lotlinx News Vol. 310: Are dealers graduating at the top of the class?

Lotlinx insights: Q1 2024 Lotlinx Vincensus The Lotlinx Vincensus is a regularly syndicated report crafted to demonstrate the state of automotive inventory across major OEMs. It serves as a detailed comparative analysis that shows how each OEM is performing against industry benchmarks, so dealers can see where they rank amongst their competition. This approach not…

Read more

More

Rows of new cars parked at a dealership lot. Optimizing dealership inventory turnover can help ensure a fresh selection of vehicles to meet customer demand.
Blog

How To Optimize Dealership Inventory Turnover for Maximum ROI

Running an auto dealership comes with its unique set of challenges and rewards. Among the endless metrics to keep tabs on, the inventory turnover ratio is a critical indicator of a dealership’s operational performance. This ratio, calculated by dividing the cost of goods sold by the average inventory value, reveals how frequently a dealership cycles…

Read more
Press

Lotlinx Unveils Vincensus: The Auto Industry’s Most Comprehensive Inventory & Pricing Report For Majority Of OEMs and Retailers

Vincensus Offers Real-Time Visibility for OEM-specific and Dealership Inventory, Plus Key Data on Pricing and Markdowns DETROIT, May 7, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today its inaugural Quarterly Vincensus Report, the most comprehensive monthly/quarterly inventory report in the industry. Each month and quarter, the Vincensus Report will offer…

Read more
A dealership showroom manager analyzes analytics graphs to identify opportunities for performance improvement and profit growth.
Blog

3 Ways to Use Data Analytics to Improve Dealership Performance

Running a dealership is like driving down a busy highway. You need the right car in stock, a clear roadmap to reach your target customers, and functional operations to keep things running smoothly. But in today’s competitive market, relying on instinct and experience alone can leave you stuck in the slow lane. In order to…

Read more
News

Lotlinx News Vol. 309: Planting the seeds of sales growth

Lotlinx insights: 2024 Auto Retail Inventory Pulse Our 2024 Spring Inventory Strategies Guide dives into the market factors that may create risk for your dealership this year and the strategies you can use to combat it.  Use your guide to unpack: Download your free guide now to start defending against inventory risk: Download Industry roundup: FROM CBT…

Read more
Auto Dealership Inventory with AI Inventory Management Systems
Blog

Common Challenges in Auto Inventory Management and How to Overcome Them

For years, dealerships have walked on a tightrope of car inventory challenges, stocking up on the right VINs without risking overspending on inventory that could sit unused for extended periods. The unpredictable nature of sales and the unique customers that arrive at any given moment looking for a specific vehicle model make inventory management complex….

Read more
Women using laptops to develop online automotive marketing campaigns to sell cars online
Blog

Mastering the Art of Virtual Selling in the Auto Industry

Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace.  The art of virtual sales in the…

Read more

Why Our Partners Love Us

Brands We Partner With

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.