I would attribute about 75% of our sales to Lotlinx. We’re able to reach people that we’ve never reached before. In sales, Lotlinx is my most critical partner.
Watch the VideoTraditional dealer software often lacks data-driven insights and neglects profitability.
Lotlinx moves inventory faster and with an average increase of $350 per vehicle transaction.
Improving profitability and profit margins provides the financial stability needed to weather economic downturns and invest in future opportunities, ensuring sustainability.
Increasing auto dealership profitability provides a competitive advantage by enabling the dealership to invest in several key areas, such as inventory management.
Neglecting to boost auto dealer profitability can cause issues like aging inventory, reducing chances of selling at profitable prices. Markdowns on aging stock can erode margins, potentially impacting the dealership’s financial health and sustainability.
Vehicles sitting unsold at dealerships pose financial challenges. They tie up capital in financing, insurance, and maintenance costs, impacting profitability. Aged inventory can depreciate, lowering resale values and squeezing margins when dealerships must reduce prices or offer incentives to attract buyers. This cycle risks increasing holding costs and financial losses, emphasizing the need for strategies to optimize inventory turnover.
Frequent vehicle markdowns affect dealership margins and automobile ROI. Slow-selling cars lead to price reductions, especially for aging inventory (“at-risk VINs”). These practices can erode profit margins. As a result, frequent markdowns emphasize the need for effective inventory management and strategies to minimize markdowns and maintain profitability.
Decreased profit margins can threaten the financial well-being of auto dealerships, limiting their ability to weather market competition, economic fluctuations, and rising operational expenses. Dealerships must refine strategies, pricing models, and adaptability to sustain profitability, facilitate investments, and navigate the evolving automotive landscape effectively.
Lotlinx increases auto dealer profitability by identifying aging inventory, providing dynamic pricing recommendations, and directing high-intent shoppers to the website. These strategies reduce holding costs, enhance turnover, and secure long-term financial success.
This ultimately helps dealerships increase ROI.
Lotlinx inventory management platform is an innovative interactive technology that empowers dealers with full autonomy in addressing inventory challenges. Through Select, dealers can efficiently spot potential concerns like aging, pricing discrepancies, and competitive factors, enabling them to implement VIN-specific inventory strategies for resolution. The platform offers complete customization options, catering to the specific requirements of any dealership, and delivers personalized solutions to enhance inventory management and bolster profitability.
With VVO, monitor VINs’ digital presence, optimize channel expenditures, and integrate with Google Analytics 4 (GA4). Achieve a remarkable 70% sell rate with Lotlinx Omni-Channel advertising, eliminating wasteful inventory management spending concerns.
I would attribute about 75% of our sales to Lotlinx. We’re able to reach people that we’ve never reached before. In sales, Lotlinx is my most critical partner.
Watch the VideoLotlinx was my first phone call when I got here. I needed help moving metal and they knew what to do. We’ve been #1 consistently since we brought Lotlinx aboard.
Watch the VideoKia will not allow you to use co-op dollars with anybody you want, they have to meet a certain criteria. Obviously Lotlinx meets that.
Watch the VideoLotlinx has absolutely helped us reduce markdowns and retain our gross profits. The management team is super happy with results like that.
Watch the VideoIf you’re smart, you’re going to take control of your ad budget today. Lotlinx targets the ones that aren’t getting as many VDP views and gets those in front of people at the right time.
Watch the VideoAging inventory can exert a substantial negative impact on dealership profitability in several ways. Firstly, it escalates holding costs as these vehicles tie up capital, accumulating financing charges, insurance expenses, and depreciation. Secondly, it diminishes cash flow by restricting the dealership’s ability to allocate resources effectively for growth and improvement. Thirdly, aged inventory often necessitates frequent price markdowns to attract buyers, leading to eroded profit margins as vehicles are sold for less than their initial value. These cumulative effects can significantly hinder the financial health and sustainability of the dealership over time.
Frequent markdowns on vehicle prices are often indicative of lower demand or extended inventory turnover. Dealerships may resort to these discounts to entice buyers when vehicles fail to sell quickly, but this practice typically results in reduced profit margins. The need for frequent markdowns suggests that these vehicles may not align with current market trends or customer preferences, contributing to prolonged turnover times. If not adequately managed, the combination of lower profit margins and aging inventory can significantly impede dealership profitability and overall financial health.
Maximizing dealership profitability creates a virtuous cycle of growth and improvement. Higher profits provide dealerships with the financial means to invest in enhancing their operations. They can expand their inventory selection by stocking more desirable models and features, making them more competitive in the market. Additionally, increased profitability allows dealerships to offer competitive pricing, attracting cost-conscious buyers and further boosting sales. Dealerships can also allocate resources to provide superior customer experiences, such as efficient service departments and innovative sales strategies, which fosters customer loyalty and repeat business. Lastly, profitability enables investments in marketing initiatives that promote the dealership’s brand and drive more traffic, ultimately sustaining and accelerating growth.
🗞️ Industry roundup: FROM WARDSAUTO: Retail ride still bumpy, but good news is ahead November 2024 marked strong new-vehicle sales, with a 6.7% YoY increase and consumer spending reaching nearly...
November has been an important month for the automotive inventory market as dealers and manufacturers strive to balance supply and demand amidst various economic and technological challenges. The post-cyber breach...
As the temperatures plummet and Q4 comes to a close, automotive dealerships need to do a little “winter cleaning.” Of course, this means clearing out the lots by targeting slow-moving...
🗞️ Industry roundup: FROM J.D. POWER: Inventory and pricing drive gains in sales satisfaction but other areas have modest improvement, J.D. Power finds Customer satisfaction with the vehicle purchase process...
Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors...
Engaging potential car buyers can be difficult—if you don’t know who to target and how to get them interested, all your hard work to close a good deal can go...
It’s your dealership. Control it with Lotlinx.
Subscribe to our newsletter
Join the thousands of subscribers who receive guides and tips on improving dealership profitability
Copyright © Lotlinx Inc.
Let’s talk about how we can help you boost the bottom line.
Lotlinx Inc.
20 Grove Street
Peterborough, NH 03458
hello@lotlinx.com
1-800-625-5469