General Manager Jeremy Wiggains diligently monitored COVID’s influence over his market and was able to increase his Lotlinx campaign spend as competitors pulled back on their advertising.
The increase in in-market shopper traffic to both Jeremy’s New and Used inventory enabled Vanguard Kia of Arlington to gain control of its market share and improve its sell rate.
Throughout nationwide shutdowns, Vanguard Kia of Arlington remained the #1 dealership in it’s district, #2 in Texas, and the only dealer in its 20 Group to increase sales year-over-year with the help of Lotlinx /AI/ campaigns.
“People are emotional. Lotlinx /AI/ takes the emotion out of it and simply works the statistics and numbers.”Jeremy Wiggains
- Average Sell Rate 67%
- VINs Targeted 163
- VINs Sold 98
“If anyone is going to try Lotlinx for 90 days and review the spend vs the sell rate – they’ll stay with them.“Jeremy Wiggains
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
- Hard Conversions 52
- Cost Per VDP View $0.93
- Cost Per Sold VIN $61.20
Take your dealership to the next level.
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