Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing shopper traffic, conversions, and inventory turn within the first two weeks.
“It is just amazing the reach that you get with these cars. I can show a customer that’s in-market for a hot vehicle that I have it at a competitive price.”
Alex Pogue
General Manager
Key results
50% decrease in average inventory days on lot
105% increase in new vehicle sales year-over-year
30% increase in used vehicle sales year-over-year
“Lotlinx has allowed us to dial down on third-party vendors, and that makes a huge impact on net profit.”
Nate Ellison
General Sales Manager
Key advantages
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The Lotlinx omni-channel ad network allowed Pogue to expand the reach of their online inventory listings, increasing net-new traffic and encouraging purchase-ready buyers to make the trip to the destination store.
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Engaging with the Lex AI chatbot empowered the Pogue team to take a more strategic approach to inventory management through real-time insights on vehicle listings, pricing, and market dynamics.
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The increased efficiency from Lotlinx helped Pogue streamline their third-party vendors and cut their advertising budget in half while also increasing profits.
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The increased exposure for the dealership’s targeted inventory reduced the time to sale by 50%, decreasing the average days on lot from 70 days to 35 days.
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Since optimizing inventory operations with the Lotlinx platform, Pogue’s sales have increased 105% for new inventory and 30% for used inventory year-over-year.