Get in on the insights! Lotlinx asks and answers the automotive industry’s toughest questions to help move metal faster.
Big data is a part of every major modern industry. How well do you know yours? Can you even tell the difference between good data vs. bad data? Organizations frequently deal with problems like incomplete, inaccurate, or unsecured data. Managing undiscovered or hidden data adds to this. Gartner claims that poor data quality costs organizations…
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In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…
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By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…
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To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…
Read moreMaximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.
Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…
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Author: Jennifer Suzuki In January, it will be 22 years since I started focusing on selling cars. The dealership phone calls have literally saved my life – not an exaggeration. Getting into the business of selling cars at 18 without a family, home, car, or future had me scared and hungry. The 40 sales dudes…
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The automotive industry is experiencing some major changes right now, and a lot of this has to do with shifting consumer habits and the way the market works. Ever since the COVID-19 pandemic hit in 2020, we’ve seen some big disruptions—production lines came to a halt, and supply chain issues have caused auto manufacturing to…
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The automotive industry is constantly changing. When it changes, it presents brand new varied, wide, and complex risks for car dealerships: market fluctuations, new regulations, reputation threats, and cybersecurity issues. To protect profits, dealerships must adapt fast and proactively manage potential crises on the lot and in the inventory. Honoring risk management in car dealerships…
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What is the ideal car-buying experience? For many, it starts with scrolling through vehicle detail pages (VDPs) from the comfort of their couch, comparing photos, prices, and models, reading descriptions, and idealizing their perfect ride. This is most likely all done before even stepping foot into the dealership. But before you list your inventory, are…
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Powered by Lexaca data, the Vincensus Report marks an exciting step forward for auto dealers, thanks to Lotlinx. This innovative initiative provides real-time insights into inventory management and OEM-specific data, equipping dealers with the tools they need to stay ahead in a competitive market. Drawing from a staggering 24 billion data points, Vincensus gives dealers…
Read more Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.
It’s your dealership. Control it with Lotlinx.
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