Catch up on everything you missed at NADA 2024! Check out our event recap and this year’s trending topics >>

Women using laptops to develop online automotive marketing campaigns to sell cars online

Mastering the Art of Virtual Selling in the Auto Industry

Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace.  The art of virtual sales in the…

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Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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A man and woman shake hands in a car dealership showroom, finalizing a deal. Automotive Inventory Management Partner can help streamline your sales process.

The Four Factors That Make A Great Automotive Inventory Management Partner

Having the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that hurt your business. Imagine a customer coming in for a specific automotive part you think you don’t have, only to find out later it was…

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Too Many Dealers Are Stuck in the Pandemic When It Comes to Inventory Management

By: Len Short, Executive Chairman In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Mind of the Dealer: Smart Motors Toyota

Watch 2018 Toyota Presidents Awardee Tony Thorstad, E-Commerce Specialist at Smart Motors Toyota, share how his dealership leverages LotLinx technology to manage risk, avoid aged inventory, and double monthly turnover.     To learn more about Tony’s LotLinx success story, check out the free Smart Motors Toyota case study.

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Pioneering the Next Generation of Automotive Advertising

Learn how LotLinx is paving the way for the new industrial revolution by revitalizing retail automotive advertising. With the use of artificial intelligence, dealers can remove friction from the sales process and move vehicles off the lot faster. Schedule your complimentary inventory strategy session today!

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Getting Real About AI: More than Just Marketing Jargon

Len Short, LotLinx co-founder and CEO, sits down with Jim Fitzpatrick of CBT News to discuss the role of AI in dealerships and how dealers stand to benefit from the technology. To learn how you can start selling cars smarter with LotLinx, schedule a free demo today!

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From DrivingSales: What’s Next for Artificial Intelligence?

LotLinx General Manager of Product and Technology, Lance Schafer discusses what’s next for artificial intelligence at the DrivingSales Executive Summit, and how /AI/ can help your dealership make stronger inventory marketing decisions. To learn how you can start selling cars smarter with LotLinx, schedule a free demo today!

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LotLinx Founders Discuss: Selling Cars Smarter with /AI/

LotLinx was founded by Len Short, Jason Knight, Robert Vucic, and Lance Schafer to solve the automotive retailer’s challenges with digital advertising inefficiency. By developing state-of-the-art marketing technology powered by /AI/, LotLinx helps car dealers sell cars smarter by connecting the right car with the right customer at the right time.

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Mind of the Dealer: Setting Goals and Measuring Success

Our friends at Reunion Marketing give some valuable advice on how to get the most out of Google Analytics and how even the simplest features can boost productivity in this week’s edition of Mind of the Dealer. To learn how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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