For years, dealerships have walked on a tightrope of car inventory challenges, stocking up on the right VINs without risking overspending on inventory that could sit unused for extended periods. The unpredictable nature of sales and the unique customers that arrive at any given moment looking for a specific vehicle model make inventory management complex….
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Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace. The art of virtual sales in the…
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The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%. At Lotlinx, our data suggests…
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Having the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that hurt your business. Imagine a customer coming in for a specific automotive part you think you don’t have, only to find out later it was…
Read moreMaximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.
Which is better for measuring car dealership success—metal metrics or marketing metrics? How are you measuring success? It’s not solely about revenue, as there are many things that eat up margins. Car dealerships that want to understand performance and profitability dive into their data and measure a variety of activities within the sales cycle. There…
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Accurately managing your inventory is a primary focus for car dealers. It presents unique challenges due to the sheer volume of vehicle makes and models and all their options. To expertly navigate these issues, inventory management tools play a crucial role. They help dealerships with the competitive landscape and boosting profitability while reducing cost and…
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“I had a great year last month.” Is your store still operating in this headspace? Don’t get me wrong, October was one of the most lucrative sales months on record. Shoppers spent over $46 billion on new inventory alone. But, the automotive market is transitioning faster than I’ve seen throughout my 25+ years in the…
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“VIN-specific” marketing has become an increasingly popular and overused term. Countless companies are saying they have amazing VIN-level marketing platforms. But, the ugly truth is that not all marketing platforms are built the same. In fact, most haven’t been built at all. Many are carbon copies of the same SEM or Social Media platform in…
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When the New car shortage began, dealers turned toward Used units to fulfill high levels of consumer demand. For months, dealers have hustled to acquire Used vehicles in order to capitalize on their record-breaking retail prices and transaction margins. The LotLinx Research Lab has kept a close eye on the latest Used inventory trends throughout…
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LotLinx Founding Chairman and CEO Len Short sat down with DrivingSales to discuss the future of AI in the automotive industry.
Read more Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.
It’s your dealership. Control it with Lotlinx.
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