Blog Archives | Page 2 of 8

Car sales funnel with four stages: Awareness, Conversion, Close, and Delight, each with relevant icons and colors.

How to Effectively Move Customers Through the Car Sales Funnel

In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…

Illustration of performance marketing for dealerships featuring a laptop, gears, an upward arrow, and sticky notes, symbolizing digital strategies and growth.

All About Performance Marketing For Dealerships

By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…

A woman hands over car keys to a man in a car dealership decorated with balloons and ribbons, with a red car in the background. Both individuals are smiling.

Who’s Shopping for Your Vehicles? Knowing Your Dealership’s Customer Demographics and Psychographics

To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…

A person analyzes a car dealership inventory system on a tablet, cars visible in the background.

3 Ways Inventory Management Systems Avoid Low VIN Inventory and Overstocks

Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…

Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Young woman on a laptop engaging with social media for a car dealership marketing campaign, with social media icons displayed on the left.

5 Car Dealership Marketing Ideas to Drive Sales Growth

Welcome to the future of car buying. Today’s marketable cars are on another level of user experience. The days of visiting multiple dealerships are behind us; now, buyers can explore a vast selection of vehicles without leaving home. With immersive 360° videos, customers can experience virtual test drives and detailed inspections, making the process feel…

Electric vehicle being charged at a dealership showroom

How Dealerships Can Leverage Markdowns to Compete in the EV Market

Electric mobility is changing the nature of the auto industry and will affect virtually every aspect of business. EVs have a big environmental advantage over their gas-guzzling counterparts, emitting far fewer carbon emissions over their lifespan. The US Department of Energy notes that EVs release about 3,932 pounds of carbon equivalent annually, whereas traditional gas…

Person holding a phone with ChatGPT open in a dealership showroom, highlighting AI's role in enhancing car sales, customer service, and inventory management.

How ChatGPT Helps Car Dealerships Make More Sales

We already know AI works for the auto industry. It’s fast, it’s smart, and it’s a tool to help dealers move metal faster. But each AI model is different, and the countless ways to use them can be overwhelming. ChatGPT can be a powerful ally for car dealerships that want to push more sales, customer…

A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.

7 Key KPI Metrics Dealers Must Track for Sales Growth

Car dealers always have something to track — dealership industry turnover, invoicing delays, labor rates; the list goes on. With the car dealership industry generating over $1 trillion in new vehicle sales in 2019 alone, the industry is both vast and challenging. It requires big investments but often operates with tight profit margins. It requires…

Salesperson handing over car keys to a customer while shaking hands, illustrating successful car sales to boost profits.

How to Sell More Cars and Earn More Profit: Proven Strategies for Dealers

Over the past twenty years, selling new cars has become less profitable for many reasons. Stock market ups and downs, intense competition among manufacturers, and shifting consumer tastes have all joined the mix— even cyberattacks on major software providers; this month’s CDK Global attacks have caused widespread outages felt across the American auto retail sales…

Image depicting virtual car sales at dealership with 'build trust' symbol.

How to Build Trust and Credibility in the Digital Age of Auto Sales

Building trust and credibility in the digital age of auto sales is one of the main determinants of success. Today, half of a consumer’s decision to repurchase or recommend an automotive brand or dealer revolves around trust. Although dealerships and car salespeople have historically faced skepticism, earning trust is achievable with the right approach. Embracing…

Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.