Catch up on everything you missed at NADA 2024! Check out our event recap and this year’s trending topics >>

Women using laptops to develop online automotive marketing campaigns to sell cars online

Mastering the Art of Virtual Selling in the Auto Industry

Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace.  The art of virtual sales in the…

Read more
Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

Read more
A man and woman shake hands in a car dealership showroom, finalizing a deal. Automotive Inventory Management Partner can help streamline your sales process.

The Four Factors That Make A Great Automotive Inventory Management Partner

Having the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that hurt your business. Imagine a customer coming in for a specific automotive part you think you don’t have, only to find out later it was…

Read more

Too Many Dealers Are Stuck in the Pandemic When It Comes to Inventory Management

By: Len Short, Executive Chairman In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for…

Read more

Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Inventory Management Best Practices for Car Dealers

11 Inventory Management Best Practices for Car Dealers

Accurately managing your inventory is a primary focus for car dealers. It presents unique challenges due to the sheer volume of vehicle makes and models and all their options. To expertly navigate these issues, inventory management tools play a crucial role. They help dealerships with the competitive landscape and boosting profitability while reducing cost and…

Read more

Finding Silver Linings in a Buyer’s Market

“I had a great year last month.” Is your store still operating in this headspace?  Don’t get me wrong, October was one of the most lucrative sales months on record. Shoppers spent over $46 billion on new inventory alone. But, the automotive market is transitioning faster than I’ve seen throughout my 25+ years in the…

Read more

10 Questions to Debunk “VIN-Specific” Vendors

“VIN-specific” marketing has become an increasingly popular and overused term. Countless companies are saying they have amazing VIN-level marketing platforms. But, the ugly truth is that not all marketing platforms are built the same. In fact, most haven’t been built at all. Many are carbon copies of the same SEM or Social Media platform in…

Read more

Will the Hot Used Car Market Lead to Burns?

When the New car shortage began, dealers turned toward Used units to fulfill high levels of consumer demand. For months, dealers have hustled to acquire Used vehicles in order to capitalize on their record-breaking retail prices and transaction margins. The LotLinx Research Lab has kept a close eye on the latest Used inventory trends throughout…

Read more

Why AI is Good for the Auto Industry with Len Short

LotLinx Founding Chairman and CEO Len Short sat down with DrivingSales to discuss the future of AI in the automotive industry.

Read more

A Closer Look at LotLinx /AI/

LotLinx /AI/ uses shopper behavior and market data to drive consumer demand directly to priority VINs. To better explain how /AI/ powers the LotLinx VIN demand platform, Head of Product, Dan Legal, and Director of Machine Learning and AI, Maien Hamed, sat down to answer some of dealers’ most commonly asked questions: What data fuels…

Read more

Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

Brands We Partner With

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.