Get in on the insights! Lotlinx asks and answers the automotive industry’s toughest questions to help move metal faster.
It’s Your Dealership, It’s Your Decision – Agentic AI Just Makes It Easier Technology is moving a million miles per hour, and the future of dealership marketing is evolving with it. The way cars are bought and sold has changed drastically in the past few years, and only the dealerships that adapt will be the…
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Don’t Just Buy the AI Hype—Make It Work for Your Dealership AI is everywhere in the automotive industry, promising to revolutionize inventory management, marketing, pricing, and more. But not all AI is created equal. Some vendors are selling high-tech promises without delivering real, measurable results. For dealers, AI should be more than just a buzzword—it…
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The car buying process has changed dramatically in recent years. Customers expect an easy experience—one where they can find the exact vehicle they want, at the right price, without spending hours searching through listings that don’t match their needs. This is where using AI for a car dealership can help disrupt automotive retailing. AI-powered solutions,…
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As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…
Read moreMaximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.
By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…
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To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…
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Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…
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Author: Jennifer Suzuki In January, it will be 22 years since I started focusing on selling cars. The dealership phone calls have literally saved my life – not an exaggeration. Getting into the business of selling cars at 18 without a family, home, car, or future had me scared and hungry. The 40 sales dudes…
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The automotive industry is experiencing some major changes right now, and a lot of this has to do with shifting consumer habits and the way the market works. Ever since the COVID-19 pandemic hit in 2020, we’ve seen some big disruptions—production lines came to a halt, and supply chain issues have caused auto manufacturing to…
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The automotive industry is constantly changing. When it changes, it presents brand new varied, wide, and complex risks for car dealerships: market fluctuations, new regulations, reputation threats, and cybersecurity issues. To protect profits, dealerships must adapt fast and proactively manage potential crises on the lot and in the inventory. Honoring risk management in car dealerships…
Read more Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.
It’s your dealership. Control it with Lotlinx.
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