I would attribute about 75% of our sales to Lotlinx. We’re able to reach people that we’ve never reached before. In sales, Lotlinx is my most critical partner.
Read the Case StudyThe Lotlinx Sentinel the VIN Management Platform powered by Lexaca gives dealers control over every part of the retail process with predictive technology and an interactive platform of customized business tools.
Lotlinx has designed the Sentinel the VIN Management Platform to offer dealers maximum flexibility. Dealers can select one of two program options in order align Lotlinx strategies with their dealership’s budget and sales goals.
Both programs are powered by the same patented, AI-powered technology and target high quality ready-to-buy shoppers with VIN-specific advertisements via our proprietary omni-channel distribution network.
Program Type | Lotlinx SelectMedia ModelOptimizes for inventory turn by focusing on individual VINs and charging at the shopper level. | Lotlinx SentinelPlatform ModelOptimizes for risk aversion by focusing on inventory segments and charging at the Platform level. |
---|---|---|
Minimum VIN Requirement | 30 | 30 |
Minimum Budget Requirement | $3,750.00 | $3,750.00 |
Platform Fee | N/A | $750.00 |
Media Budget per VIN | $125.00 | $125.00 |
Effective Cost per Shopper | $6.25 | $3.75 |
Net Shoppers | 600 | +150% |
Net VDP views | 1,000 | +150% |
Channel Based Vendor (1 month) | Lotlinx Sentinel (1 month) | Change | % | |
---|---|---|---|---|
Budget | $25,000.00 | $25,000.00 | $0.00 | 0.0% |
Total Fees | $5,000.00 | $3,000.00 | -$2,000.00 | -40.00% |
Engagement | ||||
Cost / VIN Marketed | $82.51 | $27.41 | -$55.10 | -66.77% |
Cost / VIN Sold | $215.52 | $35.82 | -$179.70 | -83.38% |
Cost / VDP View | $5.53 | $2.14 | -$3.39 | -61.30% |
Risk Avoidance | ||||
# of Inventory Covered (%) | 303 (27%) | 912 (100%) | 2.70x | 270.37% |
Outcomes | ||||
Avg Holding Cost / Marketed VIN | $1,530.00 | $1,050.00 | -$480.00 | -31.37% |
Avg Managed Days / Marketed VIN | 51 | 35 | -16 | -31.37% |
Sell Thru Rate | 38.00% | 76.00% | 38% | 100.00% |
Market Share Ranking | 7 of 8 | 2 of 8 | 5 | -250.00% |
Our co-op brands
I would attribute about 75% of our sales to Lotlinx. We’re able to reach people that we’ve never reached before. In sales, Lotlinx is my most critical partner.
Read the Case StudyLotlinx was my first phone call when I got here. I needed help moving metal and they knew what to do. We’ve been #1 consistently since we brought Lotlinx aboard.
Read the Case StudyKia will not allow you to use co-op dollars with anybody you want, they have to meet a certain criteria. Obviously Lotlinx meets that.
Read the Case StudyLotlinx has absolutely helped us reduce markdowns and retain our gross profits. The management team is super happy with results like that.
Read the Case StudyIf you’re smart, you’re going to take control of your ad budget today. Lotlinx targets the ones that aren’t getting as many VDP views and gets those in front of people at the right time.
Read the Case StudyIt’s your dealership. Control it with Lotlinx.
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Lotlinx Inc.
20 Grove Street
Peterborough, NH 03458
hello@lotlinx.com
1-800-625-5469