A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.

7 Key KPI Metrics Dealers Must Track for Sales Growth

Car dealers always have something to track — dealership industry turnover, invoicing delays, labor rates; the list goes on. With the car dealership industry generating over $1 trillion in new vehicle sales in 2019 alone, the industry is both vast and challenging. It requires big investments but often operates with tight profit margins. It requires…

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Salesperson handing over car keys to a customer while shaking hands, illustrating successful car sales to boost profits.

How to Sell More Cars and Earn More Profit: Proven Strategies for Dealers

Over the past twenty years, selling new cars has become less profitable for many reasons. Stock market ups and downs, intense competition among manufacturers, and shifting consumer tastes have all joined the mix— even cyberattacks on major software providers; this month’s CDK Global attacks have caused widespread outages felt across the American auto retail sales…

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Image depicting virtual car sales at dealership with 'build trust' symbol.

How to Build Trust and Credibility in the Digital Age of Auto Sales

Building trust and credibility in the digital age of auto sales is one of the main determinants of success. Today, half of a consumer’s decision to repurchase or recommend an automotive brand or dealer revolves around trust. Although dealerships and car salespeople have historically faced skepticism, earning trust is achievable with the right approach. Embracing…

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A laptop on a table in the foreground with a car visible in the background inside a dealership showroom, illustrating the integration of technology in modern auto dealerships.

The Role of Technology in Modern Auto Dealerships: A Case for Automation

In an industry traditionally hesitant to embrace change, modern auto dealerships are now gearing up for a revolutionary shift. Historically, the intricacies of buying a vehicle—from delivery logistics to the high stakes attached to each purchase—have made the automobile sector a laggard in tech adoption. Unlike simpler commodities like books or electronics, cars posed a…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

From DrivingSales: What’s Next for Artificial Intelligence?

LotLinx General Manager of Product and Technology, Lance Schafer discusses what’s next for artificial intelligence at the DrivingSales Executive Summit, and how /AI/ can help your dealership make stronger inventory marketing decisions. To learn how you can start selling cars smarter with LotLinx, schedule a free demo today!

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LotLinx Founders Discuss: Selling Cars Smarter with /AI/

LotLinx was founded by Len Short, Jason Knight, Robert Vucic, and Lance Schafer to solve the automotive retailer’s challenges with digital advertising inefficiency. By developing state-of-the-art marketing technology powered by /AI/, LotLinx helps car dealers sell cars smarter by connecting the right car with the right customer at the right time.

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Mind of the Dealer: Setting Goals and Measuring Success

Our friends at Reunion Marketing give some valuable advice on how to get the most out of Google Analytics and how even the simplest features can boost productivity in this week’s edition of Mind of the Dealer. To learn how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a…

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Mind of the Dealer: The Importance of Brand Consistency

In the second installation of the LotLinx video series, “Mind of the Dealer,” we sit down with iFrog Digital Marketing COO, Brent Durham, to discuss the importance of brand identity, and how automotive dealers can maintain a consistent brand message through digital marketing efforts. To learn how you can put the industry’s #1 Automotive /AI/…

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From DrivingSales: 2018 Most Valuable Insight Awards

Eric Brown, LotLinx president, was recognized at the 2018 DrivingSales Presidents Club as a Most Valuable Insight finalist. “I think what’s fascinating is to watch the AI actually learn when we engage a new dealer or OEM. We can see literally a hockey stick as the machines starts to learn where are the best shoppers… and…

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From CBT News: VIN-Specific /AI/ Finds The Right Shopper For Your Vehicle

Jason Knight, LotLinx Co-Founder and Vice Chairman, met with CBT News to discuss how /AI/ identifies the optimal time to convert shoppers from a competitive vehicle to what an OEM is trying to move. To learn more about how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a FREE…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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