A gauge chart showing data quality from poor to excellent, with icons of folders and charts representing bad vs good data.

How Do You Know Good Data from Bad Data?

Big data is a part of every major modern industry. How well do you know yours? Can you even tell the difference between good data vs. bad data? Organizations frequently deal with problems like incomplete, inaccurate, or unsecured data. Managing undiscovered or hidden data adds to this. Gartner claims that poor data quality costs organizations…

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Car sales funnel with four stages: Awareness, Conversion, Close, and Delight, each with relevant icons and colors.

How to Effectively Move Customers Through the Car Sales Funnel

In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…

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Illustration of performance marketing for dealerships featuring a laptop, gears, an upward arrow, and sticky notes, symbolizing digital strategies and growth.

All About Performance Marketing For Dealerships

By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…

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A woman hands over car keys to a man in a car dealership decorated with balloons and ribbons, with a red car in the background. Both individuals are smiling.

Who’s Shopping for Your Vehicles? Knowing Your Dealership’s Customer Demographics and Psychographics 

To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

From DrivingSales: 2018 Most Valuable Insight Awards

Eric Brown, LotLinx president, was recognized at the 2018 DrivingSales Presidents Club as a Most Valuable Insight finalist. “I think what’s fascinating is to watch the AI actually learn when we engage a new dealer or OEM. We can see literally a hockey stick as the machines starts to learn where are the best shoppers… and…

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From CBT News: VIN-Specific /AI/ Finds The Right Shopper For Your Vehicle

Jason Knight, LotLinx Co-Founder and Vice Chairman, met with CBT News to discuss how /AI/ identifies the optimal time to convert shoppers from a competitive vehicle to what an OEM is trying to move. To learn more about how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a FREE…

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The /AI/ Ecosystem: Bringing Value to Dealers

Len Short, LotLinx Chairman and CEO, meets with Jim Fitzpatrick of CBT News at the 2018 NADA Show to discuss how /AI/ is disrupting the digital marketing world for dealers. To learn more about how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a FREE demo today by filling…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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It’s your dealership. Control it with Lotlinx.