Catch up on everything you missed at NADA 2024! Check out our event recap and this year’s trending topics >>

Resources

Featured
News

Lotlinx News Vol. 309: Planting the seeds of sales growth

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Featured
Blog

Mastering the Art of Virtual Selling in the Auto Industry

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Women using laptops to develop online automotive marketing campaigns to sell cars online

Latest

News

Lotlinx News Vol. 308: The sun is shining on shopper demand

Lotlinx insights: 2024 Auto Retail Inventory Pulse This March, Lotlinx presented more than 2,500 auto professionals with a survey to see how they tackle inventory management. The results confirmed that many dealers are still behind the curve when it comes to inventory technology adoption. For example:– A third (31%) of dealers still rely on gut…

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Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.
Blog

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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Videos

The Ultimate Guide to Effectively Manage your EV Inventory in 2024

Webinar recording from March 26, 2024. Electric vehicles made up 12% of the new car market in 2023, and analysts predict sales could rise by another 30% in 2024. But, EV supply and demand, evolving technology, and vehicle affordability could have an impact on those predictions. In this webinar, experts from Lotlinx discuss growing inventory…

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Videos

Maximize the Effectiveness of Your Dealership’s Ad Spend

Webinar recording from March 14, 2024. In an era of digital-marketing complexities, it’s crucial for dealers to clearly understanding exactly where their advertising dollars are going. For example, did you know that only 20 percent of a typical dealership’s digital-ad dollars go towards inventory that needs to move? In this webinar, experts from Lotlinx will…

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Product sheets

Lotlinx Lexaca

“Hey Lexaca, which of my units are priced too high?” The Lotlinx proprietary Lexaca chatbot offers comprehensive, market and competitive data for every vehicle on a dealer’s lot, enabling dealerships to easily inform strategy and decision making for each VIN or vehicle segment (ex: condition, body style, model). Lexaca can answer questions about a dealer’s…

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Podcasts

Translating AI and machine learning for car dealers with Alex Karpyza

From the Dealer Talk episode description: Join Alex Karpyza, a seasoned expert in AI & machine learning for over a decade! I ask him to sneak away from the convention to break down AI and machine learning for dealers inventory into simpler terms for us. He makes it sound so simple when he touches on…

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News

Lotlinx News Vol. 305: Prices that go up, must come down

Lotlinx insights: Lotlinx Product Updates with Alex Karpyza – LIVE at NADA 2024 Alex Karpyza is the current Vice President of Commercial Operations and former Senior Director of Product Management at Lotlinx. He took to the Lotlinx stage live at the NADA Show Conference and Expo for the second year in a row to cover…

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Case studies

Lotlinx helps dealers move 14,000+ units in end-of-year push

At the end of 2023, a global automaker selected Lotlinx as its VIN-specific technology partner to help dealers across the nation promote and sell down their end-of-year inventory. The program helped dealers move 14,000+ units.  Key results 65.7% total inventory sold by all dealers 100% shoppers sent to dealer’s VDPs 87% traffic net-new to dealer’s…

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Case studies Videos

San Francisco Toyota moves up in rank 60 spots with Lotlinx

San Francisco Toyota’s General Manager Edwin Tan uses the Lotlinx precision retailing platform to manage inventory across the dynamic Northern California market. Lotlinx AI and machine learning technology has diversified Tan’s marketing efforts, decreased the average days on lot per unit, and accelerated inventory sales, solidifying the store’s position as a brand leader.  “Lotlinx definitely…

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Case studies

Lotlinx helps dealers move 51% of units with 60+ days on lot

 In December 2023, a global automaker enlisted the VIN-specific Lotlinx platform to help dealers in the western region bring visibility to aging units approaching 60 days-on-lot. The program sold 51% of targeted inventory.  Key results 51% total inventory sold by all dealers 100% shoppers sent to dealer’s VDPs 87% traffic net-new to dealer’s site Download…

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