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7 Key KPI Metrics Dealers Must Track for Sales Growth

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A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.
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Lotlinx News Vol. 314: Are summer auto sales fizzling out or firing on all cylinders?

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Case studies

Steve White Auto Group increases daily VDP views by 5x

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Salesperson handing over car keys to a customer while shaking hands, illustrating successful car sales to boost profits.
Blog

How to Sell More Cars and Earn More Profit: Proven Strategies for Dealers

Over the past twenty years, selling new cars has become less profitable for many reasons. Stock market ups and downs, intense competition among manufacturers, and shifting consumer tastes have all joined the mix— even cyberattacks on major software providers; this month’s CDK Global attacks have caused widespread outages felt across the American auto retail sales…

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News

Lotlinx News Vol. 313: Automotive uncertainty washes over June

Lotlinx insights: May Vincensus The Lotlinx Vincensus report demonstrates the state of automotive inventory across major OEMs. It provides a comparative analysis using Lotlinx’s proprietary Lexaca data that covers a range of indicators, including: Download the free May Vincensus Report for a comprehensive look at market trends for over 20 OEMs. Download Industry roundup: FROM…

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Videos

Busting Pricing Myths: The Truth About Vehicle Markdowns

Webinar recording from June 18, 2024. Uncover the Truth About Effective Pricing Strategies Join Lotlinx CEO Jason Knight to debunk common misconceptions about markdowns and discover data-driven insights to optimize your sales strategy. In this webinar, we will reveal: Transform your approach to pricing with proven tactics that drive results. Don’t miss out on this…

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Image depicting virtual car sales at dealership with 'build trust' symbol.
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How to Build Trust and Credibility in the Digital Age of Auto Sales

Building trust and credibility in the digital age of auto sales is one of the main determinants of success. Today, half of a consumer’s decision to repurchase or recommend an automotive brand or dealer revolves around trust. Although dealerships and car salespeople have historically faced skepticism, earning trust is achievable with the right approach. Embracing…

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Women using laptops to develop online automotive marketing campaigns to sell cars online
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Mastering the Art of Virtual Selling in the Auto Industry

Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace.  The art of virtual sales in the…

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News

Lotlinx News Vol. 308: The sun is shining on shopper demand

Lotlinx insights: 2024 Auto Retail Inventory Pulse This March, Lotlinx presented more than 2,500 auto professionals with a survey to see how they tackle inventory management. The results confirmed that many dealers are still behind the curve when it comes to inventory technology adoption. For example:– A third (31%) of dealers still rely on gut…

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Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.
Blog

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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Videos

The Ultimate Guide to Effectively Manage your EV Inventory in 2024

Webinar recording from March 26, 2024. Electric vehicles made up 12% of the new car market in 2023, and analysts predict sales could rise by another 30% in 2024. But, EV supply and demand, evolving technology, and vehicle affordability could have an impact on those predictions. In this webinar, experts from Lotlinx discuss growing inventory…

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Videos

Maximize the Effectiveness of Your Dealership’s Ad Spend

Webinar recording from March 14, 2024. In an era of digital-marketing complexities, it’s crucial for dealers to clearly understanding exactly where their advertising dollars are going. For example, did you know that only 20 percent of a typical dealership’s digital-ad dollars go towards inventory that needs to move? In this webinar, experts from Lotlinx will…

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Press

Lotlinx Industry Survey Reveals Only 12.6% Of Auto Dealers Leverage Analytical Data To Make Inventory Management And Vehicle Price-Setting Decisions

Many Dealership Executives Still Rely On Gut Instinct Highlighting Need For Predictive Modeling Solutions DETROIT, April 2, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today results from its Automotive Retail Industry Pulse Survey to better understand where automotive dealership professionals are facing challenges with managing vehicle inventory and to…

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