Catch up on everything you missed at NADA 2024! Check out our event recap and this year’s trending topics >>

Resources

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News

Lotlinx News Vol. 309: Planting the seeds of sales growth

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Featured
Blog

Mastering the Art of Virtual Selling in the Auto Industry

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Women using laptops to develop online automotive marketing campaigns to sell cars online

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News

Lotlinx News Vol. 308: The sun is shining on shopper demand

Lotlinx insights: 2024 Auto Retail Inventory Pulse This March, Lotlinx presented more than 2,500 auto professionals with a survey to see how they tackle inventory management. The results confirmed that many dealers are still behind the curve when it comes to inventory technology adoption. For example:– A third (31%) of dealers still rely on gut…

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Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.
Blog

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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Videos

The Ultimate Guide to Effectively Manage your EV Inventory in 2024

Webinar recording from March 26, 2024. Electric vehicles made up 12% of the new car market in 2023, and analysts predict sales could rise by another 30% in 2024. But, EV supply and demand, evolving technology, and vehicle affordability could have an impact on those predictions. In this webinar, experts from Lotlinx discuss growing inventory…

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Videos

Maximize the Effectiveness of Your Dealership’s Ad Spend

Webinar recording from March 14, 2024. In an era of digital-marketing complexities, it’s crucial for dealers to clearly understanding exactly where their advertising dollars are going. For example, did you know that only 20 percent of a typical dealership’s digital-ad dollars go towards inventory that needs to move? In this webinar, experts from Lotlinx will…

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News

Lotlinx News Vol. 306: Starting March with sprouting sales

Lotlinx insights: Strategies to Combat Inventory Risk Checklist Managing your dealership’s inventory risk factors will be crucial in achieving sales and profitability in 2024. Is your dealership’s inventory strategy ready to take on the changing market? The Lotlinx Inventory Strategies Checklist covers six steps to analyze your inventory management and combat inventory risk. Download your free checklist…

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Press Videos

Inside the power of Lotlinx with Jason Knight and Jason Harris

Lotlinx Co-Founder Jason Knight sat down with Jason Harris, host of Strategy with Jason, at NADA to discuss the strategy behind the Lotlinx technology and the advantage it gives automotive dealers. About Jason Harris: Drawing on almost two decades of experience in the automotive industry, Jason Harris has established himself as a determined marketing and…

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Press Videos

Walking through the Lotlinx VIN Manager with Derek Mah and Jason Harris

Lotlinx VP of Product Derek Mah sat down with Jason Harris, host of Strategy with Jason, at NADA to discuss the technology company’s recent product developments. About Jason Harris: Drawing on almost two decades of experience in the automotive industry, Jason Harris has established himself as a determined marketing and operations strategist. With experience across…

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Videos

Looking Ahead: 2024 Predictions for Automotive Inventory

Webinar recording from February 20, 2024. Recent industry reports anticipate a cautious return to normalcy in 2024, projecting a slight uptick in new vehicle sales, despite rising interest rates. But what is “normal” for the auto industry? While initially not cause for concern, there are underlying issues that do not come into focus when solely…

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Press Videos

Believe in What You Sell with Carla Wade and ASOTU

From the ASOTU podcast episode description: In this episode, Kyle Mountsier and Paul J Daly chat with Carla Wade, the newly appointed Chief Revenue Officer of Lotlinx, about her dynamic journey in the automotive industry. Carla shares her experiences from working at Automotive Mastermind to transitioning into Lotlinx, where she initially served as the Senior…

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Press Videos

Playing Inventory Defense with Len Short and ASOTU

From the ASOTU podcast episode description: Paul J Daly and Kyle Mountsier engage in an insightful conversation with Len Short, Founder and Chairman of Lotlinx. Len shares the origin story of Lotlinx, highlighting how the company evolved from aggregating data for used car window stickers to becoming a big data company in the automotive industry….

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