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How ChatGPT Helps Car Dealerships Make More Sales

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Person holding a phone with ChatGPT open in a dealership showroom, highlighting AI's role in enhancing car sales, customer service, and inventory management.
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The Car Industry’s Biggest Pitfall: Markdowns

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Lotlinx News Vol. 315: Switching gears on EV goals

Lotlinx insights: Your Guide to Summer Sales Proactive inventory management can strengthen summer sales and heat up your dealership’s profitability. Download the Summer Sell Down Guide to learn: Download the free guide now. Industry roundup: FROM BLOOMBERG: GM, Porsche and even Musk agree: we’re going to need more gas While EVs could account for more…

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Press

Lotlinx Q2 Vincensus Report Shows Where Recent Cyber Event Impacted Dealership Inventory Risk Levels Along With Markdown & Pricing Strategies 

Vincensus Offers Real-Time Visibility for OEM-specific and Dealership Inventory, Plus Key Data on Pricing and Markdowns DETROIT (July 23, 2024) — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today its Q2 Quarterly Vincensus Report, the most comprehensive monthly/quarterly inventory report in the industry. The Q2 report offers a glimpse…

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A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.
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7 Key KPI Metrics Dealers Must Track for Sales Growth

Car dealers always have something to track — dealership industry turnover, invoicing delays, labor rates; the list goes on. With the car dealership industry generating over $1 trillion in new vehicle sales in 2019 alone, the industry is both vast and challenging. It requires big investments but often operates with tight profit margins. It requires…

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Lotlinx News Vol. 314: Are summer auto sales fizzling out or firing on all cylinders?

Lotlinx insights: Increase Summer Car Sales with Smart Strategies Webinar Summer is a critical time for car dealerships, driven by promotions and new inventory. Join us on July 18th at 1pm EST with Suzanne Reimer, Chief Marketing Officer at Lotlinx, for a webinar tackling this season’s challenges. Discover strategies for handling: Equip yourself with the…

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A modern car dealership showroom with a laptop placed on a table in the foreground. Cars are on display in the background. This image highlights the role of technology in today's auto dealerships.
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Using Artificial Intelligence To Win Car Sales

Artificial Intelligence (AI) holds big potential for the automotive industry in marketing and sales (M&S). Harnessing AI can transform how automotive Original Equipment Manufacturers (OEMs) and retailers engage with customers, improving operations, personalizing interactions, and ultimately driving higher sales and lower costs. Here’s What You Need to Know About The Applications of AI in Automotive…

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Lotlinx News Vol. 312: Summer deals heat up, while EV prices cool

Lotlinx insights: April Vincensus Lotlinx has developed a detailed comparative analysis using Lotlinx’s proprietary Lexaca data that covers a range of indicators, including: Download the free April Vincensus Report for a comprehensive look at market trends for over 20 OEMs. Download Industry roundup: FROM AUTOMOTIVES NEWS: Bigger incentives, selection lure consumers back to dealerships; May…

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Lotlinx News Vol. 311: Doubling down on dealer discounts

Lotlinx insights: Markdown Mythbusters Lotlinx has been tracking the price elasticity of millions of VINs for over 10 years, and we’ve uncovered some truths about pricing markdowns. Download the free Markdown Mythbusters infographic for answers to questions like: Download Industry roundup: FROM REUTERS: U.S. auto sales set to modestly rise in May, report shows Despite…

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A new car sits on the showroom floor of a dealership. A text "Markdown Mythbuster" is layered over the image.
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The Markdown Myths and Realities of the Auto Industry

In the world of car sales, pricing strategies—especially the debate over dropping prices or “marking down” vehicles—come up often and can get pretty heated. The wisdom passed down between generations is that if a car is not selling, “mark it down.” Drop the price low enough, and the car will sell — so it works,…

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Videos

Do you really know where your advertising dollars are going?

Webinar recording from May 22, 2024. In an era of digital marketing complexities, it’s crucial for dealers to have a clear understanding of where their advertising dollars are specifically going. At Lotlinx, we have explored Google Analytics and inventory data of thousands of dealers and this is what we see everywhere. This webinar explores the…

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News

Lotlinx News Vol. 310: Are dealers graduating at the top of the class?

Lotlinx insights: Q1 2024 Lotlinx Vincensus The Lotlinx Vincensus is a regularly syndicated report crafted to demonstrate the state of automotive inventory across major OEMs. It serves as a detailed comparative analysis that shows how each OEM is performing against industry benchmarks, so dealers can see where they rank amongst their competition. This approach not…

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