🗞️ Industry roundup: FROM J.D. POWER: Inventory and pricing drive gains in sales satisfaction but other areas have modest improvement, J.D. Power finds Customer satisfaction with the vehicle purchase process rose to 801 on J.D. Power’s 1,000-point scale, up from 793 last year, according to the 2024 U.S. Sales Satisfaction Index (SSI) Study. Improved inventory…
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Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing…
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Engaging potential car buyers can be difficult—if you don’t know who to target and how to get them interested, all your hard work to close a good deal can go to waste. Car dealerships should devote their time to customer interaction because if they don’t, sales are more likely to suffer. Knowing the right business…
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🗞️ Industry roundup: FROM FORBES: Shoppers sit on their wallets; October auto sales gain only slightly U.S. auto sales in October 2024 rose around 2.1% from October 2023, reaching around 1.3 million vehicles. Despite a 25.1% increase in inventory (1.9 million vehicles) and higher incentives averaging $3,149 (up 70.5% from last year), many customers are…
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In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…
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DETROIT, Oct. 8, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today a new Risk Report, offering a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their…
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By Ken Wysocky for MOTOR Efficient and profitable management of vehicle inventory at car dealerships has never been more important. Yet, many still rely on intuition or outdated data when pricing vehicles, which can result in missed opportunities for quicker sales and better profitability. The upshot? Decreased profitability. The solution? Use big data. According to…
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By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…
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To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…
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Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…
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