Vinsights Vol. 332: One Q down, three to go

🗞️ Industry roundup:

FROM REUTERS: U.S. first-quarter auto sales get a lift from looming Trump tariffs

U.S. auto sales rose 4.8% in the first quarter to approximately 3.91 million units, driven by strong demand for pickup trucks and SUVs. General Motors led the market with a 17% increase in sales, fueled by popular models like the Chevrolet Trax. Ford, however, saw a 1.3% decline due to discontinued models and timing issues with rental fleet sales. While potential tariffs may have accelerated some purchases, the broader sales growth was primarily driven by consumer interest in affordable crossover SUVs and electric vehicles, which saw a 19.2% sales increase.

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FROM CAR AND DRIVER: How 25% tariffs on all imported cars will affect every model

The new 25% tariff on all imported vehicles and auto parts is expected to sharply raise costs across the U.S. auto market, even for vehicles assembled domestically. Luxury brands like Aston Martin, Bentley, Ferrari, and Lamborghini, which produce exclusively overseas, will face the full impact of the tariffs, while even mainstream brands like BMW, Chevrolet, Ford, and Toyota, which have substantial U.S. manufacturing operations, will see price hikes due to imported parts. The tariff’s reach extends to electric vehicles and hybrids, with models like the Polestar 2, Volkswagen ID.4, and Hyundai Ioniq 5 all affected. 

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FROM AUTO REMARKETING: Why there still are some negative jolts when it comes to retailing EVs

Used EV prices fell 15.1% over the past year; however, the Cox Automotive Q1 2025 Dealer Sentiment Index (CADSI) suggests dealers are not entirely optimistic about retailing EVs despite these lower prices. In Q1 2025, dealers’ overall sentiment toward EV sales showed improvement compared to the previous quarter and last year, but the index still reflects concerns. Additionally, the research highlights another pressing issue: the escalating costs of charging EVs. The disparity is most pronounced in states like Idaho, where public charging costs 288.2% more than home charging while Massachusetts shows the smallest gap at just 2.9%.

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FROM WARDS AUTO: Aggressive moves keep old inventory moving

If you’re a dealer looking to boost turn rates and minimize aging inventory, the most effective strategy is to aggressively target vehicles that have been sitting for over 120 days. Successful dealers are implementing disciplined processes that include consistent reporting, regular reminders to staff, and ensuring aged vehicles are clean, prominently displayed, and ready for delivery. By prioritizing these vehicles with aggressive pricing and focused sales efforts, dealerships can significantly reduce holding costs, improve inventory health, and enhance profitability.

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About Lotlinx:

Lotlinx empowers automobile dealers with data and technology to give the best possible market advantage on every vehicle transaction. Lotlinx offers a suite of features such as real-time market analysis, inventory management, and precision targeted vehicle advertising. Dealers leverage the platform to identify potential inventory risks and execute VIN-specific strategies enabling them to move inventory faster and more efficiently.

To start leveraging Lotlinx technology at your dealership, request a free, individualized Inventory Risk Analysis. 

 

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