With decades of automotive experience between them, Lotlinx’s Founders Len Short, Robert Vucic, and Jason Knight understand the problems dealers face. With too many layers wedged between dealers and shoppers, they aim to give dealers more control. At the time of Lotlinx’s founding, the technology dealers needed to connect with customers and save themselves time and money didn’t exist. So, they set out to do something that hadn’t been done before—bring dealers directly to the right customers, unrestricted by channel. With that vision, Lotlinx was born.
Our mission is to empower dealers with data and technology to give them the best possible market advantage on every vehicle transaction.
Len Short, Chairman & CEO
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About the Interview:
Len Short co-founded LotLinx in 2012 and currently serves as Chairman and CEO.
Prior to founding LotLinx, Len was the founding CMO of product(RED), the charitable organization created by Bono with support from The Bill and Melinda Gates Foundation. Len has also held numerous other high-profile positions including Executive Vice President, Brand Marketing at AOL/Time Warner, and Chief Marketing Officer for Charles Schwab & Co.
Len is a well-respected leader in the auto industry and has been recognized by the likes of the American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards, and the International Advertising Festival at Cannes. He is also currently a member of the Forbes Chicago Business Council.
About Lotlinx:
Lotlinx empowers automobile dealers with data and technology to give the best possible market advantage on every vehicle transaction. Lotlinx offers a suite of features such as real-time market analysis, inventory management, and precision targeted vehicle advertising. Dealers leverage the platform to identify potential inventory risks and execute VIN-specific strategies enabling them to move inventory faster and more efficiently.
To start leveraging Lotlinx technology at your dealership, request a free, individualized Inventory Risk Analysis.
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