We already know AI works for the auto industry. It’s fast, it’s smart, and it’s a tool to help dealers move metal faster. But each AI model is different, and the countless ways to use them can be overwhelming.
ChatGPT can be a powerful ally for car dealerships that want to push more sales, customer engagement, and operational superiority. Let’s dive into how you can use specific prompt frameworks to get the most out of this advanced AI.
How ChatGPT Helps Car Dealerships
ChatGPT runs on a proprietary series of generative pre-trained transformer (GPT) models, fine-tuned specifically for conversational applications. The platform by OpenAI helps answer common questions almost instantly, letting human sales staff focus on high-priority tasks. This means customers get help when they need it, leading to higher satisfaction rates and can leave a lasting positive impression of the dealership.
ChatGPT for dealerships can also handle online queries on social media and through website chatbots 24/7. This constant availability means leads that come in after hours can be captured, giving more chances for big sales. Plus, ChatGPT can scan trillions of data to offer personalized advice and insights into what customers actually like, which can make marketing efforts more personalized.
But, since ChatGPT runs on the current GPT-4o, the advanced multimodal model that accepts both text and image, it depends entirely on your inputs to produce those quality outputs.
Cracking the Code to the Perfect Prompt
Creating successful ChatGPT prompts for car dealers is simpler than it seems. Think of a prompt as a question or command you give to ChatGPT. A well-structured prompt clearly asks what you want to know or do, without being too vague or overly complicated.
For example, if you want information about a specific car model, your prompt could be:
The response could be:
Good ChatGPT prompts for car dealers lead to better answers because they give ChatGPT clear direction on what information to provide.
But How Do You Know Which Prompt to Ask?
Here are Questions to Ask by a Specific Department:
Marketing
- Craft a compelling social media post promoting a specific new car model, highlighting its key features and targeting a particular audience (e.g., families and adventure seekers).
- Generate personalized email follow-up templates for website visitors interested in a particular vehicle. (Include placeholders for details)
- Create a captivating email subject line and opening paragraph for a dealership service department promotion (e.g., oil change special).
Customer Service
- Draft a personalized and thoughtful email response to a customer with a complaint.
- Review our finance agreement and create a persuasive response for customers hesitant about financing options, highlighting the benefits and available plans.
- Develop a detailed knowledge base entry explaining the differences between leasing and buying a car for your website.
Inventory & Operations
- Create a detailed comparison chart between two similar car models in your stock, highlighting the features and benefits of each.
- Compose a detailed description for a specific car in your inventory, emphasizing unique features and using keywords for search engine optimization.
- Generate a list of recommended routine maintenance tasks for a specific vehicle model, detailing the benefits of each service and suggested timelines.
Management & Strategy
- Identify potential areas for cost reduction within the dealership’s operations based on past data and industry trends.
- Analyze customer feedback data and suggest ways to improve the overall dealership experience.
- Generate a report summarizing key performance indicators (KPIs) related to sales, marketing, and customer service for the dealership.
The Lotlinx Prompt Cheat Sheet
A prompt is only as good as its structure. These codes offer a simple framework for building the right input based on your specific goals. Use the prompt frameworks below for different ways to receive your desired outputs.
R-T-F: Act as a [Role] – Create a [Task] – Show as [Format]
ROLE: Sales Consultant
TASK: Create a compelling sales pitch for a new electric vehicle
FORMAT: Deliver the sales pitch in a concise, engaging email format highlighting key features, benefits, and special promotions for the new electric vehicle.
What it looks like put together: “Act as a Sales Consultant. Create a compelling sales pitch for a new electric vehicle and how as a concise, engaging email format highlighting key features, benefits, and special promotions for the new electric vehicle.”
T-A-G: Define [Task] – State the [Action] – Clarify the [Goal]
TASK: Improve the dealership’s online reputation
ACTION: Develop a comprehensive review solicitation strategy
GOAL: The goal is to increase our average star rating from 3.8 to 4.5 on major review platforms in the next six months.
What it looks like put together: “Improve the dealership’s online reputation by developing a comprehensive review solicitation strategy. The goal is to increase our average star rating from 3.8 to 4.5 on major review platforms in the next six months.”
B-A-B: Explain the Problem [Before] – State Outcome [After] – Ask for the [Bridge]
BEFORE: Low conversion rates from website visitors
AFTER: Higher conversion rates leading to increased sales
BRIDGE: Develop a detailed optimization plan, including actionable steps for better user experience, improving site speed, and implementing call-to-actions.
What it looks like put together: “Our dealership is experiencing low conversion rates from website visitors. We would like higher conversion rates that lead to more sales. Can you develop a detailed optimization plan that includes actionable steps for better user experience, improving site speed, and implementing call-to-actions?”
C-A-R-E: Give the [Context] – Describe the [Action] – Clarify the [Result] – Give the [Example]
CONTEXT: Launching a new line of luxury vehicles
ACTION: Develop a multi-channel advertising campaign
RESULT: Higher interest and high pre-order rates
EXAMPLE: A good example is the successful launch campaign of Tesla’s Model S, which used teaser videos and influencer partnerships to boost hype.
What it looks like put together: “We are launching a new line of luxury vehicles. Develop a multi-channel advertising campaign that results in higher interest and high pre-order rates. An example is the successful launch campaign of Tesla’s Model S, which used teaser videos and influencer partnerships to boost hype.”
R-I-S-E: Specify the [Role] – Describe the [Input] – Ask for [Steps] – Describe the [Expectation]
ROLE: Customer Experience Analyst
INPUT: Detailed customer journey maps and feedback
STEPS: Provide steps to improve touchpoints from initial contact to post-sale service.
EXPECTATION: The expectation is to elevate our Net Promoter Score (NPS) by 15 points over the next six months.
What it looks like put together: “Take on the role of a customer experience analyst. Give me detailed customer journey maps and feedback through steps that improve touchpoints from initial contact to post-sale service. The expectation is to elevate our Net Promoter Score (NPS) by 15 points over the next six months.”Coming soon to Lotlinx is our new AI-powered chatbot currently in BETA: Lex. Contact us for release information and more about ChatGPT for dealerships.