LotLinx Weekly News Vol. 172: Going for Sales Gold


FROM AUTOMOTIVE NEWS: With Few Cars to Sell, Where Do Ad Dollars Go?

Whether dealers are cutting budget or doubling down, the average marketing spend per dealership is up 13% from 2020, and the average marketing cost per sold vehicle still exceeds $500.

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FROM WARDSAUTO: Retailer Lithia Motors Sees New-Vehicle Shortage Ending

The major auto group started July with an average 23-day inventory supply across its 216 locations, but claims to have an additional 20-day supply in transit from its manufacturers.

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FROM THE WALL STREET JOURNAL: Electric-Vehicle Sales Growth Outpaces Broader Auto Industry

Plug-in hybrid and electric vehicle sales nearly doubled in the first half of the year, while total vehicle sales only increased 29%. The largest impact on this growth was Tesla’s major sales jump in June.

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FROM FORBES: Is “Netflix vs. Blockbuster” Happening to the Auto Industry?

Technological advancements, data, and a renewed focus on the consumer experience helped usher in the modern era of media consumption. Now, could the same be true for automotive retail?

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