Pre-owned inventory campaign
Pre-owned inventory with high days on lot and costly price markdowns were targeted across 5 dealerships to see how the Lotlinx Platform could increase time-to-sale for slow moving units and decrease the number of markdowns necessary to move them.
FROM AUTOMOTIVE NEWS: June light-vehicle sales forecasts show strong finish to quarter
The June seasonally adjusted annualized selling rate is predicted to finish between 15.2 and 15.9 million, with Q2 sales estimating 4.1 million vehicles. Despite continuing demand and supply challenges ahead, the sales forecast was raised from 14.1 to 15 million, showing optimism in the coming quarters.
FROM COX AUTOMOTIVE: EV consideration at record high, but dealers feel unprepared
Despite 51% of consumers considering purchasing an EV, they only account for 9% of vehicle sales in 2023. Affordability is the top concern for 43% of potential buyers, while 32% highlight lack of charging stations. 53% of consumers believe EVs will replace gas engines overtime, but only 31% of dealers agree.
FROM CNBC: New technologies hurt car quality as EV brands fare poorly
Despite new and innovative technology, the complexity of new vehicles is leading to lower customer satisfaction, resulting in a 2023 industry-wide average of 192 problems per 100 vehicles. EV makers Tesla and Polestar ranked at the bottom of the list, with 257 and 313 problems per 100 vehicles, respectively, while Dodge and Ram came out on top.
FROM CBT NEWS: June new vehicle sales and inventory improve while profit margins shrink
June’s new vehicle sales surpassed 1.38 million, fueled by improved inventory levels projected to reach 1.2 million units. Retailer profit per vehicle is expected to be $3,692, lower than last year but still exceeding pre-pandemic levels. Despite challenges, the industry anticipates benefits from strong new car demand.
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Lotlinx empowers automobile dealers with data and technology to give the best possible market advantage on every vehicle transaction. Lotlinx offers a suite of features such as real-time market analysis, inventory management, and precision targeted vehicle advertising. Dealers leverage the platform to identify potential inventory risks and execute VIN-specific strategies enabling them to move inventory faster and more efficiently.
To start leveraging Lotlinx technology at your dealership, request a free, individualized Inventory Risk Analysis.