How does /AI/ deliver dealership inventory ads at the exact moment a consumer has honed in on a single VIN? Learn the story of our proprietary Omni-Channel Network from one of the men behind our machine: Lance Schafer, LotLinx GM of Product and Technology.
WHAT DOES LOTLINX MEAN BY “OMNI-CHANNEL?”
One of the most frequently asked questions we get at LotLinx is, “Where do my ads appear?” Well, answering that is both simple and
complicated: Simple answer – Everywhere that matters. Basically, anywhere the right shopper may be online. We’ve trained our technology to place VIN-specific ads in the final moments in which buyers are behaving like they’ve narrowed their top choices down to a single VIN. So, it’s not as much a question of, “where” – but instead, “when.”