Mary McDonnell
Recent articles by Mary McDonnell
In this episode of Dealer Talk with Jen Suzuki, Suzanne Reimer and Jen dive into marketing lead funnels in the context of the automotive buyer market and explore the importance...
General Manager Jeremy Wiggains diligently monitored COVID’s influence over his market and was able to increase his Lotlinx campaign spend as competitors pulled back on their advertising. The increase in...
Digital site visits skyrocketed during the COVID-19 pandemic, and the need to advertise online became essential. General Manager Dan Liguori began seeking out solutions to efficiently promote his inventory while...
With multiple rooftops operating the LotLinx platform to drive vehicle sales, the strategic marketing decisions at Holman Cadillac always align to VIN specific sales goals. So when they found themselves...
Well-versed in the complexities of a fluctuating market, General Manager George Black understands the importance of advertising must-sell inventory in times of uncertainty, such as the COVID-19 pandemic. Having previously...
Cuneo Advertising has been partnering with LotLinx since 2016 to help dealers achieve inventory objectives and enhance brand reputation within their given marketplace. Katie leverages /AI/ to launch campaigns targeting...