Digital site visits skyrocketed during the COVID-19 pandemic, and the need to advertise online became essential. General Manager Dan Liguori began seeking out solutions to efficiently promote his inventory while protecting his bottom line.
Dan turned to VINtv’s targeting capabilities to unlock the vast audience of mobile consumers and deliver valuable shopping sessions to the VINs he needed to move most.
As inventory levels reached an unprecedented low, Dan was able to attribute a 35% YoY increase to his /AI/-powered VINtv campaigns.
“The VINtv platform oversees every step of the ad creation to get those videos up and running, which I just don’t have the time or means to do.”Dan Liguori
- Average Sell Rate 54%
- VINs Targeted 234
- VINs Sold 126
“I’d like to think I’m the smartest guy in the room, but I leave it up to the machine to build my campaigns for me.“Dan Liguori
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
The bottom line
- Total Impressions 1.6M
- Arrivals (View + Click Thru) 8K
- Cost Per Click $1.44
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