Ray Catena Mercedes-Benz of Union

Digital site visits skyrocketed during the COVID-19 pandemic, and the need to advertise online became essential. General Manager Dan Liguori began seeking out solutions to efficiently promote his inventory while protecting his bottom line.

Dan turned to VINtv’s targeting capabilities to unlock the vast audience of mobile consumers and deliver valuable shopping sessions to the VINs he needed to move most.

As inventory levels reached an unprecedented low, Dan was able to attribute a 35% YoY increase to his /AI/-powered VINtv campaigns.

“The VINtv platform oversees every step of the ad creation to get those videos up and running, which I just don’t have the time or means to do.”

Dan Liguori
General Manager

Monthly snapshot

October, 2020

  • Average Sell Rate 54%
  • VINs Targeted 234
  • VINs Sold 126

“I’d like to think I’m the smartest guy in the room, but I leave it up to the machine to build my campaigns for me.“

Dan Liguori

General Manager

Key advantages

Digital marketing at the VIN specific level

More effective use of media channels

Deeper insight into digital marketing activities and ROI

The bottom line

October, 2020

  • Total Impressions 1.6M
  • Arrivals (View + Click Thru) 8K
  • Cost Per Click $1.44

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.

Request Demo

Take your dealership to the next level.

It’s your dealership. Control it with Lotlinx.

Request Demo
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