Well-versed in the complexities of a fluctuating market, General Manager George Black understands the importance of advertising must-sell inventory in times of uncertainty, such as the COVID-19 pandemic.
Having previously utilized the LotLinx product suite for his digital campaigns, George readily embraced LotLinx’s /AI/-powered, cost-effective video advertising platform, VINtv.
Preparing for an influx of 2021 models, George worked closely alongside his account strategist to run a model-specific VINtv campaign for his 2020 Honda Pilots that delivered over 245K impressions and 93K video completions in just 30 days.
“With VINtv, I am able to have more accountability of what’s happening on my lot.”George Black
Unique Shoppers 1,787
VDP Views 1.35
Digital marketing at the VIN-specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
“I’m able to get a better view of my ROI to see which VINs are actually being targeted and what percentage of my marketing spend was directly related to a sale.”George Black
The bottom line
- Investors $6,783
- Unique Shoppers 1,787
- VDP Views 1.35
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