Webinar recording from March 14, 2024.
In an era of digital-marketing complexities, it’s crucial for dealers to clearly understanding exactly where their advertising dollars are going. For example, did you know that only 20 percent of a typical dealership’s digital-ad dollars go towards inventory that needs to move?
In this webinar, experts from Lotlinx will explore the evolving landscape of advertising across various channels, including traditional paid media, search engines, social media and third-party portals. It also will cover the challenges associated with allocating budgets effectively and provide valuable insights into the current state of your marketing efforts. Are you leveraging the
right data to make decisions? Are you investing in the right channels and more importantly, are those investments translating into tangible results? Get ready to take a deeper dive into the intricacies of modern advertising and learn about the common pitfalls that often lead to wasted budgets and inefficient spending.
Key takeaways:
– Find inefficiencies in your inventory marketing.
– Ensure you are setting the right objectives.
– Track marketing spend at the VIN-level.
– Convert your marketing efforts into a profit center.
– Understand what metrics you should monitor to assess the health of your inventory.
About Lotlinx:
Lotlinx empowers automobile dealers with data and technology to give the best possible market advantage on every vehicle transaction. Lotlinx offers a suite of features such as real-time market analysis, inventory management, and precision targeted vehicle advertising. Dealers leverage the platform to identify potential inventory risks and execute VIN-specific strategies enabling them to move inventory faster and more efficiently.
To start leveraging Lotlinx technology at your dealership, request a free, individualized Inventory Risk Analysis.
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