In today’s digital age, the path to automotive success hinges on a strategic approach to marketing. From crafting the right message to pinpointing the perfect timing to maximize impact, dealerships have a multitude of factors to consider. Are you capitalizing on the immense potential of online marketing, or missing out on a golden opportunity?
Follow along as Suzanne Reimer delves into the pillars of marketing success. Discover what to say, when to say it, and where it can have the greatest impact. Learn the importance of aligning tactics, timing, and messaging to maximize your marketing efforts and connect with customers who are in the right mindset and ready to buy.
About the Speaker:
Suzanne Reimer currently serves as Vice President of Customer Acquisition and Marketing at Lotlinx. Her career includes over 20 years of high visibility positions at Campbell Soup Company, Church & Dwight, Bristol-Myers, Unilever, AT&T Wireless, and leadership roles on the agency side at MS3 Marketing and Arc Worldwide, and small businesses and start-ups. Suzanne was the first Marketing hire at automotiveMastermind and helped them triple the business the first year while there and saw them through their acquisition of IHS Market back in 2017.
About Lotlinx:
Lotlinx empowers automobile dealers with data and technology to give the best possible market advantage on every vehicle transaction. Lotlinx offers a suite of features such as real-time market analysis, inventory management, and precision targeted vehicle advertising. Dealers leverage the platform to identify potential inventory risks and execute VIN-specific strategies enabling them to move inventory faster and more efficiently.
To start leveraging Lotlinx technology at your dealership, request a free, individualized Inventory Risk Analysis.
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