Driving the Future of Automotive, One VIN at a Time

Len Short serves as executive chairman at Lotlinx. A respected leader in business for decades, Short uses his strong background in digital media to drive the company’s strategy, branding and customer service. Prior to founding Lotlinx, Short was the founding chief marketing officer at (product)RED, executive vice president of brand marketing at AOL/TimeWarner and chief marketing officer for Charles Schwab & Co. He also held various positions at national agencies such as NW Ayer, Ross Roy and Digitas. For his involvement in the automotive community, Short has been recognized by The American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards and the International Advertising Festival at Cannes.

Jason Knight is the co-founder and vice chairman at Lotlinx, bringing more than 25 years of management experience in automotive, digital, consumer packaged goods and manufacturing to the team. Prior to co-founding Lotlinx in 2012, he served as an executive in the consumer products, adult beverages and manufacturing industries, and was a private equity operator who helped grow and sell investor-owned businesses. Knight has been recognized as an innovator in the field by CIO Review and Business Rockstars and has been featured in editorial content and events by CBT News, DrivingSales, Digital Dealer, and Kain Automotive. He serves on Lotlinx’s board of directors, and is emeritus director of the Oakland Zoological Foundation Board, GEQ Capital, Lactalis American Group, HMR Foods and Boston Reed.

Rob currently serves as the co-founder of Lotlinx, bringing over 24 years of experience in software security engineering and system scalability to the team. He is a seasoned software architect and senior developer with extensive knowledge of internet security threats. Before Lotlinx, he held leadership roles as co-founder and VP of engineering for Chug, Systems Architect at TRUSTe, and Software Security Engineer at Microsoft. At Microsoft, he designed "First Detection Sensors" for internet threats, earning an FBI award. Additionally, Rob has designed and developed key systems, including a scalable privacy seal hosting system, the first Customer Enterprise Portal, and a Unified Data Layer.

Lance Schafer joined the team in April of 2015 and serves as the General Manager for Lotlinx. He helps lead and direct the Product and Technology team in the creation of valuable products for the Automotive Digital Marketing industry. Combining his Digital Marketing and software development expertise, Lance helped introduce machine learning to Lotlinx’s massive ad network and co-developed a technology patent. Lance, who is based out of our Canada office, came to Lotlinx following a 20-year career managing investment opportunities in the technology and digital media spaces. Having an entrepreneurial spirit, Lance has been CEO and Co-Founder of many business ventures, including co-founding LemonFree.com – a comprehensive online automotive shopping and research marketplace. LemonFree,com went on to be acquired by LotLinx in 2015, thus bringing Lance to our team.

Thomas Gage serves as chief strategy officer at Lotlinx, where he guides the company’s development of AI products that align with dealerships’ inventory sales objectives. Through his 25 years in the automotive industry, Gage has become a recognized authority on marketing analytics, attribution and retail. Prior to joining Lotlinx in 2019, Gage was a key contributor at Cox Automotive for 17 years. He is the co-author of two books, “Who Sold It?: Understanding How Marketing Channels Influence Sales” and “Just Faster: Re-imagining Automotive Retail.”

Dan leads our Product Development division with a strong history in the auto and digital marketing industry, founding companies in online traffic generation and automotive shopping. Dan holds several advertising-related patents and is highly skilled in Digital Strategy, Search Engine Optimization (SEO), Start-ups, Lead Generation, and Search Engine Marketing (SEM). Before Lotlinx, he co-founded LemonFree.com, an online used car marketplace, and served as Director and Marketer at SchoolSoup.com, an online university scholarship database. He was also the CEO and Co-Founder of LongTail Ventures Inc. and an SEO Marketer at DPMG. He is an accomplished business development professional with a degree from Robertson College.

Neal currently serves as President of Lotlinx. Neal brings 20+ years of expertise in leadership, senior-level product, sales, strategy, digital marketing, business development, and operations. Before joining the Lotlinx team, Neal most notably served as CEO of Showroom Logic, overseeing the sale of the award-winning company to PureCars.

Giovanna Scognamiglio serves as chief sales officer at Lotlinx. With more than 20 years of experience across all levels of the automotive industry, she oversees Lotlinx’s field sales team to grow the company’s customer base and show clients a better way to inventory efficiency. Prior to joining Lotlinx, Scognamiglio was a key contributor to building out sales and service teams for automotive companies such as Edmunds and TrueCar.

Fabian Macken serves as senior vice president and chief customer officer at Lotlinx. With more than 20 years in retail automotive management, Macken is focused on improving client retention to ultimately improve overall client satisfaction and help grow the business. Prior to joining Lotlinx, Macken held numerous roles at Cox Automotive, where he was responsible for client retention across the U.S. and Canadian markets.

Carla Wade is the chief revenue officer at Lotlinx. With more than 25 years of experience in the automotive industry, Wade leads Lotlinx’s sales development representative (SDR) team, which she created to elevate the customer experience. Prior to joining Lotlinx, her career started at Mercedes-Benz USA. After several years of managing teams at the dealership level, she entered the auto software as a service space with automotiveMastermind in 2016 as director of sales development. There, she moved up until becoming senior director of inside sales. Wade has hosted numerous NADA webinars and graced the stage for NAMAD’s NEXTGen during her tenure. She is a member of Chief’s network for women executive leaders, and has received honors including the 2022 Women in Retail Award and 2022 Women in Remarketing Award.

Jim Riesenbach brings a deep track-record as a senior operating executive, and board member, with an extensive background in Digital Media and Performance Marketing Solutions, as well as Corporate and Business Development. Since late 2014 he has been Executive Vice President with Ziff Davis, leading the company's Global B2B Division, which creates, builds and sells innovative marketing and advertising services, tools, and lead generation for leading tech companies. Jim holds a B.S. in Management from Rutgers University, where he recently delivered the commencement address at the School of Business. He has also completed advanced Marketing programs at Wharton School's Aresty Institute.

After joining Rembrandt in late 2005 he successfully led Rembrandt's efforts to establish a base of institutional investors to fund Rembrandt's investments moving forward.

Prior to joining Rembrandt Venture Partners, Doug was a Senior Partner at Argo Global Capital in Boston from 2001 to late 2005. Doug has been involved in funding, managing, and developing technology companies for over 20 years. His prior experience includes being SVP for Acquisitions and Strategic Ventures at SAIC, a Fortune 250 company in La Jolla, CA. Doug was Co-Founder, COO, and CFO of Multum Information Services and President of Ceon Corporation where collectively he raised over $75 million in Venture Capital. Doug has also held positions at Salomon Brothers Inc., where he was an Associate in Venture Capital, and at Prudential-Bache where he worked as an Associate in Corporate Finance.

Veteran AdTech executive and Founding IAB Chairman Rich LeFurgy has been an active advisor or investor in over 60 digital advertising companies. LeFurgy has over 20 years of dynamic experience in the advertising industry, and a deep understanding of granular-level data for numerous companies and verticals. LeFurgy currently serves as General Partner and Founder of Archer Advisors, an advisory services consultancy that has helped both startup companies and giants like Google accelerate their business ideas.