Stephen Wade Auto Center uses the Lotlinx platform’s VIN-level targeting capabilities to control its inbound shopper demand.
Like most stores, Stephen Wade Auto Center’s operations are handled at the VIN-level. Lotlinx is the only platform that allows general manager Herb Anderson to expand that business model to his marketing and sales operations as well.
Efficiently marketing at the VIN-level has increased traffic for slower moving units and decreased overall marketing spend per unit.
“Because we are doing things on a more targeted level, we’re seeing increases on cars that typically don’t get a lot of activity or a lot of views.”
Herb Anderson
General Manager
Key advantages
Digital marketing at the VIN specific level
More effective use of media channels
Deeper insight into digital marketing activities and ROI
“Lotlinx allows us to look at cars the same way we run our operations, and that’s going to make the whole process a lot more efficient and more effective.”
Herb Anderson
General Manager