The reality is that every month around 70 million shoppers start searching for cars online, but only 4 million actually buy a car. Are your vehicles showing up for them when they’re ready to pull the trigger?
Most dealers would say yes. They assume that their brand marketing efforts (like paid search) or their conquest marketing efforts (like third party websites) are effectively marketing each of their VINs, but that’s not the case.
That’s where Lotlinx’s approach to VIN targeting can make a difference. We use machine learning to put your cars in front of low funnel buyers on the right channels, at the right time, with the right budget.
Watch the video to see the power of VIN targeting and how it’s often the missing piece in a dealer’s strategy. To watch the full webinar, click here.
