Dealer & OEM Inventory Management Success Stories

Serra Chevrolet Sterling Heights increases monthly sales by 21%

https://www.youtube.com/watch?v=ewDERciXLcI One thing we hear often from dealers is how hard it’s become to know which vehicles actually need attention, and which ones don’t. Ben Brown, Executive Manager at Serra Chevrolet Sterling Heights, shared how his team tackled this challenge, reducing days-to-close and increasing monthly sales by 21% through a more targeted approach to inventory…

Pogue Chrysler cuts advertising budget by 50% with Lotlinx

Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing…

Lake Auto Group sees 2.5% conversion rate from Lotlinx shopper traffic

For over 100 years, the Lake Auto Group has been serving customers in the highly-competitive Milwaukee market. In order to stay sharp, the group’s Chevrolet and Ford stores enlisted the help of the Lotlinx VIN-specific platform and the Showroom mobile-optimization product. Together, the stores were able to improve their online inventory listings, attract more interested…

Bonnell Ford achieves faster turn and $100K incremental profit in 2 months

Bonnell Ford has faced a host of challenges since Covid, including inventory shortages, payroll and price increases, and rising interest rates, all of which have made running the business more difficult. To address these issues, Bonnell Ford has partnered with Lotlinx to revolutionize its vehicle marketing strategy. By leveraging Lotlinx’s proprietary AI and machine learning…

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Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.