In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…
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DETROIT, Oct. 8, 2024 /PRNewswire/ — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today a new Risk Report, offering a unique and customized view of a dealer’s inventory carryover, markdown, and aged risk data. This free report offers insights that help dealers optimize their inventory strategy with a weekly analysis of their…
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By Ken Wysocky for MOTOR Efficient and profitable management of vehicle inventory at car dealerships has never been more important. Yet, many still rely on intuition or outdated data when pricing vehicles, which can result in missed opportunities for quicker sales and better profitability. The upshot? Decreased profitability. The solution? Use big data. According to…
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By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…
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