The reality is that every month around 70 million shoppers start searching for cars online, but only 4 million actually buy a car. Are your vehicles showing up for them when they’re ready to pull the trigger? Most dealers would say yes. They assume that their brand marketing efforts (like paid search) or their conquest…
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https://www.youtube.com/watch?v=FAk3RDWUv3c The hard truth about inventory management is that vehicles sit longer than they should, eating away at profit. And we know you work hard to move your inventory — from price adjustments to paid promotion. But that doesn’t always solve the problem. In this session, Kerri Wise and Gio Scognamiglio share how dealers can…
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You work hard to move your inventory. But the hard truth is that many cars still sit too long, eating away profit. In talking to dealers across the country, most aren’t even aware that they have inventory risk until it’s too late. Then they resort to markdowns and large investments in advertising, which doesn’t always…
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Podcast recording from July 2, 2025. As featured on Daily Dealer Live, Len Short breaks down how technology is changing the game for car dealers. Check out Len Short share how AI and VIN-specific marketing are reshaping dealership strategy—using real-time data and machine learning to optimize pricing, move inventory faster, and protect dealer profits. About…
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