The CBT News MarketCenter powered by LotLinx arms dealers and automotive partners with the necessary global, local, and brand-specific data to make the smartest decisions for their business
LotLinx, the auto industry’s leading VIN Demand Platform™, announced today its collaboration with CBT News to offer dealers access to its proprietary, real-time buyer activity and sales data. The CBT News MarketCenter powered by LotLinx will be available through CBT News’s platform beginning July 6th, 2020, providing dealers with the industry’s ultimate and only source for a complete and accurate daily view of how shopper volume, VDP engagement, and sales are tracking for specific brands and locations.
Providing a deep dive into the CBT News MarketCenter powered by LotLinx, the collaboration also includes a weekly video segment featuring Jim Fitzpatrick, Co-Founder of CBT News, a LotLinx expert, and a special guest dealer to discuss weekly market moves and trends. The CBT News MarketUpdate will cover national week over week sales trends including best and worst-performing markets and how dealers can use the essential data to take specific steps to better achieve their business goals.
As online shopping increases and dealership operations decrease, the strongest dealers will be the ones who smartly track and manage their online presence at this time. This collaboration not only gives dealers access to unbiased, real-time data on their markets, but also provides expert insights on how to use that data to set their dealership up for success.said Len Short, Chairman and CEO of LotLinx
For nearly a decade, LotLinx technologies have been aggregating market and demand data across more than 30,000 websites to fuel their TURN™ platform. Tracking over 100 million shopper interactions, LotLinx’s data provides global, local, and brand-specific views of an individual store’s market in real time. Because of the quick-changing nature of today’s market, the company is making key proprietary data findings freely available to all members of our industry.
The LotLinx team has developed an invaluable tool that revolutionizes the way dealers can analyze data. We’re excited to share this knowledge with the CBT News community and beyond to better inform of what is really happening within our industry in real time.added Jim Fitzpatrick
About CBT News:
CBT Automotive Network is a highly targeted, multi-media platform for retail automotive professionals. With digital channels including a daily newscast, informative website, daily eNewsletters, webinars and 9 network shows hosted by the industry’s top trainers and thought leaders. CBT is your dealership’s “go to” source from the showroom to the service drive. To learn more about CBT News, please visit www.cbtnews.com.