Company Recognizes CMO Kerri Wise and CRO Carla Wade for National Recognition Celebrating Leadership, Innovation, and Advocacy in Automotive Industry
DETROIT (June 25 , 2025) – Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today that Chief Marketing Officer Kerri Wise has been named among the 2025 100 Leading Women in the North American Auto Industry by Automotive News; and Chief Revenue Officer Carla Wade has been selected as a 2025 AutoSuccess Women at the Wheel honoree, recognized by AutoSuccess magazine and Babcox Media.
The Automotive News 100 Leading Women in the North American Auto Industry recognizes the most influential female executives who make significant decisions and contributions across every facet of the automotive business, from engineering and marketing to manufacturing and retail.
With more than 25 years of automotive marketing experience, Wise leads marketing strategy, brand development, and dealer engagement at Lotlinx. Prior to joining the company, she held marketing leadership roles at AutoFi, TrueCar, Edmunds, and J.D. Power and Associates. Wise is also Co-founder and President of the Women of Color Automotive Network (WOCAN), an organization supporting diversity and professional growth for underrepresented communities in automotive.
Her career has been defined by thought leadership, inclusive brand storytelling, and impactful community engagement. Through her work with WOCAN and frequent speaking engagements at national conferences, Wise has helped pave the way for more equitable representation and advancement within the industry.
Seperately, AutoSuccess recognized Wade in its 2025 Women at the Wheel program, which spotlights outstanding women leaders driving change and excellence across the automotive industry.
Wade brings over 30 years of experience to her role, having started her career with Mercedes-Benz USA before rising through the ranks of dealership operations and later making her mark in the SaaS space at automotiveMastermind. Since joining Lotlinx in 2023, Wade has spearheaded a number of momentous initiatives, including launching a Sales Development Representative (SDR) team in 2024 that expanded Lotlinx’s market footprint and strengthened dealership engagement nationwide. Her approach combines strategic business acumen with deep industry knowledge, elevating both Lotlinx’s commercial success and its leadership presence in automotive.
In addition to her professional accomplishments, Wade is a frequent speaker and thought leader in the industry, contributing to National Automobile Dealers Association (NADA) webinars and presenting at the National Association of Minority Automobile Dealers (NAMAD) conferences. She is also actively involved in advocacy networks including Chief Pavilion, Women in Revenue, Women We Admire, and the Women of Color Automotive Network.
“Kerri and Carla are extraordinary leaders whose contributions go far beyond business success—they represent the spirit of innovation, mentorship, and inclusion that defines Lotlinx,” said Len Short, Executive Chairman of Lotlinx. “We are proud to see their accomplishments recognized on a national level and honored to support their continued growth and influence in the automotive space.”
Wise was featured in Automotive News’ special edition issue on May 19 and honored at its industry gala in Dearborn, Mich. Wade was highlighted in the June issue of AutoSuccess magazine.
About Lotlinx
Founded in 2012 and based out in Peterborough, New Hampshire, Lotlinx is the automotive industry leader in VIN-specific data solutions for inventory risk management. The Lotlinx platform provides automobile dealers and manufacturers with enhanced operational control over their retail business. Leveraging state-of-the-art real-time data and machine learning technology, Lotlinx provides a precision retailing solution that enables dealers to automatically adapt to market dynamics, mitigating inventory risk through VIN-specific strategies. To learn more about Lotlinx, please visit www.lotlinx.com.
