FROM J.D.POWER: Dealerships’ Responses to COVID-19 and the Lasting Impression on New Vehicle Buyers
According to a recent study, customers satisfied with their dealership’s COVID response are 3x more likely to return with their service and sales needs, whereas dealerships with unsatisfied customers can expect to lose out on future business.
FROM JUST AUTO: Successful Vaccine Should Lift Sales in 2021
If pharmaceutical companies can secure an effective COVID vaccine in the coming months, analysts predict 2021 Q1 and Q2 will see an even greater boost in global year-over-year sales.
FROM FORBES: COVID-19 Push Smartphones to Greater Prominence in Car Shopping
Smartphone usage has increased nearly 20% in certain car shopping segments since the start of the year, challenging dealerships to reevaluate their mobile-friendly sales and marketing methods.
FROM WARDSAUTO: In Sales, Think in ‘Terms’ of Creativity
This year has forced everyone to become more flexible – especially dealers on the sales floor, but staying creative throughout the process can benefit both the consumer and the outcome of a sale.