VIN Intelligence That Puts You in Control

Most dealers have broad visibility into their inventory performance. VIN Manager allows dealers to dive deeper, giving them full visibility at the VIN level, across all channels, so they can spot risk early and act fast.

It taps into Lotlinx’s robust dataset of VIN and shopper data combined with a dealer’s live data feed, and brings that data to life with real-time visual insights that make it easy to see what’s working, what’s not and what to do next.

What VIN Manager Delivers

Inventory Performance

Spot risk early. Act with precision.

VIN Manager uses Lotlinx’s powerful VIN and shopper dataset to flag vehicles at risk. It visualizes what’s holding them back — price, merchandising, demand — so you can fix the issue fast.

Market Insights

Know your position. Find your edge.

VIN Manager delivers competitive insights that show how you stack up on key performance metrics. It also maps shopper demand, helping you find new opportunities and refine your targeting strategy for greater impact.

Marketing Channel Optimization

Find the gaps. Optimize your spend.

VIN Manager ensures every vehicle gets the online attention it needs. It reveals where your strategy is overextended or underperforming, so you can reallocate budget and drive more efficient results.

Lotlinx Campaign Performance

Track real impact. Know what’s working.

VIN Manager gives Lotlinx campaign clients a clear view of performance — making it easy to see how your campaigns are driving key outcomes like conversion, days to sale, sales and gross profit.

Features You Won’t Find Anywhere Else

VIN Manager stands apart because of what’s under the hood.

VIN-Level Precision

Unlike most tools that report by model, VIN Manager analyzes each VIN individually, giving you unmatched clarity into vehicle performance, exposure and risk.

Cross-Channel Campaign Tracking

VIN Manager shows full campaign activity across all channels. For Lotlinx campaigns, it ties spend directly to engagement, sales, days-to-sale and gross profit.

LotGPT Built In

Get unlimited access to our automotive AI assistant – right inside VIN Manager. Ask anything about your data and get instant answers, insights and guidance.

Custom Competitor Benchmarking

Define your own new and used competitors and benchmark against them to see exactly where you stand in your market.

Exclusive Shopper Intelligence

VIN Manager tracks in-market shopper demand at the VIN level — including net new website visitors — and connects it directly to inventory movement.

VIN View Optimizer (VVO)

VVO shows real-time VDP views for every VIN across all channels — flagging over- and under-exposed vehicles so you can rebalance spend and boost efficiency.

Interactive Traffic Maps

See where the shoppers are — and how much of the market you’re capturing. Spot demand, surface gaps, and turn missed opportunities into sales.

Actionable Data and Guidance

VIN Manager doesn’t just show you performance; it explains what’s driving it and what to do next, so you can take action right away.

Get the visibility other tools can’t deliver.

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Headquarters
20 Grove Street
Peterborough, NH 03458