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Lotlinx Appoints Kerri Wise as Chief Marketing Officer  

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The Rise of Machine-Assisted Dealerships

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Vinsights Vol. 333: Counting your tariffs before they hatch?

🗞️ Industry roundup: FROM WARDSAUTO: Dealers brace for BEV, tariff price crunch U.S. auto dealers are anticipating significant price increases due to the 25% tariffs on imported vehicles and parts, which could raise average transaction prices by $6,000 for imported models and $3,000 for U.S. built vehicles. In March, new-vehicle sales surged to 1.59 million…

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Lotlinx Q1 Quarterly Vincensus Report Reveals Market Volatility Amid Economic Uncertainty and Inventory Shifts

Data shows price pressures and aging carryover inventory increases, while Lotlinx customers maintain a competitive edge through strategic inventory management DETROIT, April 16, 2025 (GLOBE NEWSWIRE) — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today its Q1 2025 Quarterly Vincensus Report, the most comprehensive monthly/quarterly inventory report in the industry. The report…

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Vinsights Vol. 332: One Q down, three to go

🗞️ Industry roundup: FROM REUTERS: U.S. first-quarter auto sales get a lift from looming Trump tariffs U.S. auto sales rose 4.8% in the first quarter to approximately 3.91 million units, driven by strong demand for pickup trucks and SUVs. General Motors led the market with a 17% increase in sales, fueled by popular models like…

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Lotlinx Survey Reveals Growing Adoption and Benefits of Machine-Driven Technologies in Auto Dealerships

Early Adopters See Significant Gains, but Industry-Wide Implementation Still Has Room for Growth DETROIT, March 26, 2025 (GLOBE NEWSWIRE) — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today results of its latest industry survey, highlighting the increasing adoption and significant benefits of machine-driven technologies among auto retailers. The online survey,…

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Three Trends Impacting Your Ability to Turn EVs

Discover solutions to the EV inventory conundrum using VIN-specific marketing and inventory management. Unpack these three trends when you download your free guide:

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Debunking 7 Marketing Myths Alt
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Debunking 7 Marketing Myths

Say goodbye to uncertainty! Our comprehensive guide, “Debunking 7 Marketing Myths,” reveals the truth behind your marketing efforts, empowering you to make data-driven decisions that drive real results. Learn the truth about:

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A person working on a laptop in a dealership, tracking KPI metrics to analyze sales growth.
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7 Key KPI Metrics Dealers Must Track for Sales Growth

Car dealers always have something to track — dealership industry turnover, invoicing delays, labor rates; the list goes on. With the car dealership industry generating over $1 trillion in new vehicle sales in 2019 alone, the industry is both vast and challenging. It requires big investments but often operates with tight profit margins. It requires…

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Lotlinx News Vol. 314: Are summer auto sales fizzling out or firing on all cylinders?

Lotlinx insights: Increase Summer Car Sales with Smart Strategies Webinar Summer is a critical time for car dealerships, driven by promotions and new inventory. Join us on July 18th at 1pm EST with Suzanne Reimer, Chief Marketing Officer at Lotlinx, for a webinar tackling this season’s challenges. Discover strategies for handling: Equip yourself with the…

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Case Studies

Steve White Auto Group increases daily VDP views by 5x

 Steve White Auto Group takes advantage of Lotlinx precision retailing technology to bring net-new shoppers and increased VDP views to inventory listings across multiple rooftops. Vice President Brian Scully and his Lotlinx performance manager work together to highlight specific inventory segments and bring attention to the makes, models, and price ranges that will have the…

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Salesperson handing over car keys to a customer while shaking hands, illustrating successful car sales to boost profits.
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How to Sell More Cars and Earn More Profit: Proven Strategies for Dealers

Over the past twenty years, selling new cars has become less profitable for many reasons. Stock market ups and downs, intense competition among manufacturers, and shifting consumer tastes have all joined the mix— even cyberattacks on major software providers; this month’s CDK Global attacks have caused widespread outages felt across the American auto retail sales…

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