🗞️ Industry roundup: FROM J.D. POWER: Inventory and pricing drive gains in sales satisfaction but other areas have modest improvement, J.D. Power finds Customer satisfaction with the vehicle purchase process rose to 801 on J.D. Power’s 1,000-point scale, up from 793 last year, according to the 2024 U.S. Sales Satisfaction Index (SSI) Study. Improved inventory…
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Located in rural Kentucky, Pogue Chrysler is a destination store for its shoppers, and generating demand from a distance is a challenge. General Manager Alex Pogue tested dozens of vendors and agencies before trying the Lotlinx VIN-specific platform. Pogue and General Sales Manager Nate Ellison saw immediate results for both new and used inventory, increasing…
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Engaging potential car buyers can be difficult—if you don’t know who to target and how to get them interested, all your hard work to close a good deal can go to waste. Car dealerships should devote their time to customer interaction because if they don’t, sales are more likely to suffer. Knowing the right business…
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🗞️ Industry roundup: FROM FORBES: Shoppers sit on their wallets; October auto sales gain only slightly U.S. auto sales in October 2024 rose around 2.1% from October 2023, reaching around 1.3 million vehicles. Despite a 25.1% increase in inventory (1.9 million vehicles) and higher incentives averaging $3,149 (up 70.5% from last year), many customers are…
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