Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…
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When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus. Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…
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The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…
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🗞️ Industry roundup: FROM WARDSAUTO: Auto market thrives despite rising inventories, economic and political pressures Rising inventory levels, declining fleet sales, and increasing consumer affordability concerns are putting pressure on the U.S. auto market, with negative equity on trade-ins climbing to 25.5% of buyers. Despite these challenges, new-vehicle retail sales are projected to rise 8.1%…
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