Markdown Mythbusters

Lotlinx has been tracking the price elasticity of millions of VINs for over 10 years, and we’ve uncovered some truths about pricing markdowns.

Download the free Markdown Mythbusters infographic for answers to questions like:

– Will marking down a car automatically spur VDP views?

– Should markdowns only be applied for aged units?

– Do higher pricedvehicles responddifferently to markdowns thanlower pricedvehicles?

Download the Free Infographic

Debunk 5 myths about marking down inventory.

Why Our Partners Love Us

I would attribute about 75% of our sales to Lotlinx. We’re able to reach people that we’ve never reached before. In sales, Lotlinx is my most critical partner.

Jerad King

Managing Partner, King Automotive Group

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Lotlinx was my first phone call when I got here. I needed help moving metal and they knew what to do. We’ve been #1 consistently since we brought Lotlinx aboard.

Dominic Scruggs

General Manager, Fayetteville Dodge Ram

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Kia will not allow you to use co-op dollars with anybody you want, they have to meet a certain criteria. Obviously Lotlinx meets that.

Erik Butler

General Manager, Kia of Everett

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Lotlinx has absolutely helped us reduce markdowns and retain our gross profits. The management team is super happy with results like that.

Matt Hunnicutt

Advertising Director, McCarthy Auto Group

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If you’re smart, you’re going to take control of your ad budget today. Lotlinx targets the ones that aren’t getting as many VDP views and gets those in front of people at the right time.

Jeremy Wiggains

General Manager, Vanguard Kia of Arlington

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