Markdown Mythbusters

Lotlinx has been tracking the price elasticity of millions of VINs for over 10 years, and we’ve uncovered some truths about pricing markdowns.

Download the free Markdown Mythbusters infographic for answers to questions like:

– Will marking down a car automatically spur VDP views?

– Should markdowns only be applied for aged units?

– Do higher pricedvehicles responddifferently to markdowns thanlower pricedvehicles?

Download the Free Infographic

Debunk 5 myths about marking down inventory.

What Dealers Are Saying

Real voices. Real results. Dealers across the country use Lotlinx to solve their toughest inventory challenges and protect their profits.

Lotlinx definitely helps us move metal at a much faster pace than we’re used to.

Edwin Tan

General Manager, San Francisco Toyota

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I’ve used a number of tools over the years and I would say that Lotlinx has been the most effective tool I have used ever in my career.

Richard Burke

General Manager, Bonnell Ford

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It is just amazing the reach that you get with these cars. I can show a customer that’s in-market for a hot vehicle that I have it at a competitive price.

Alex Pogue

General Manager, Pogue Chrysler

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Lotlinx gives us the data so that we don’t have to race to the bottom or give up gross.

Jamie Enders-Bonk

Marketing Director

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