🗞️ Industry roundup:
FROM WARDSAUTO: Dealers brace for BEV, tariff price crunch
U.S. auto dealers are anticipating significant price increases due to the 25% tariffs on imported vehicles and parts, which could raise average transaction prices by $6,000 for imported models and $3,000 for U.S. built vehicles. In March, new-vehicle sales surged to 1.59 million units (a 30% increase over February) as consumers rushed to purchase before the tariffs took effect. Electric vehicle prices also climbed, with average transaction prices reaching $59,205, up 7% YoY and 25% higher than the industry average, while incentives slightly decreased to 13.3% of ATP.
FROM BLOOMBERG: Why Trump’s auto tariffs are poised to drive up car prices
The new 25% tariffs are already driving major changes as automakers brace for higher costs and tightening margins. Ford is offering broad discounts through June 2, Hyundai has pledged a temporary price freeze, and Mercedes-Benz is considering pulling lower-priced models like the GLA from the U.S. market. Tesla, though less exposed due to its U.S. based factories, still source up to 40% of components from Mexico. Despite efforts to adapt, most automakers remain deeply reliant on global supply chains, as a result, prices on affordable models, many of which are built abroad, could rise significantly, especially with nearly 80% of sub-$30,000 vehicles potentially affected.
FROM AUTO REMARKETING: Last month was best March since 2021 for auction sales & EV volumes hit all-time high
March marked the strongest month for auto auction sales since 2021, with 620,600 units sold, up 5.9% YoY and 4.0% from February, contributing to a Q1 total of 1.79 million wholesale auction sales. Commercial consignments led growth, particularly due to a 40% rise in 2-year-old vehicle sales, while off-lease unit sales dropped 15% year-over-year amid earlier lease originations declines. For dealers, this means more opportunities to stock high-demand segments (like late-model off rentals or EVs), turn over inventory faster, and meet shifting consumer preferences, particularly as affordability pressures push more buyers toward used vehicles. March also set a new record with 12,413 EVs sold – up 38% YoY and 15% higher than any previous month.
FROM CAR AND DRIVER: The 25 bestselling cars, trucks, and SUVs of 2025 (so far)
As of early 2025, the Ford Maverick, Subaru Outback, Honda HR-V, and Tesla Model 3 are among the top-selling vehicles in the U.S., with the Maverick leading at 38,015 units sold. The Tesla Model 3 is estimated to have sold around 41,000 units, highlighting the continued growth of electric vehicles in the market. These figures reflect a strong consumer preference for compact trucks, crossovers, and EVs in the current automotive landscape.
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