Serra Chevrolet Sterling Heights increases monthly sales by 21%

https://www.youtube.com/watch?v=ewDERciXLcI One thing we hear often from dealers is how hard it’s become to know which vehicles actually need attention, and which ones don’t. Ben Brown, Executive Manager at Serra Chevrolet Sterling Heights, shared how his team tackled this challenge, reducing days-to-close and increasing monthly sales by 21% through a more targeted approach to inventory…

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2025 Year In Review

Despite a year of industry challenges, Lotlinx was proud to offer our clients solutions that helped them succeed despite the headwinds they faced. Here are the accomplishments we’re most proud of in 2025:  Our Machine Long before AI became a buzzword, Lotlinx built the industry’s first VIN performance platform — powered by machine learning. And…

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Len Short & Lance Schafer on CBT News: Lotlinx Launches LotGPT, a Free AI Advisor Tailored for Car Dealerships

Lotlinx recently launched LotGPT, a chatbot built specifically for car dealerships to streamline inventory management, optimize pricing strategies, and provide actionable insights for daily operations. In CBT News’ latest episode of Inside Automotive, Lotlinx’s Executive Chairman Len Short and Executive VP and GM of Product & Technology Lance Schafer joined Jim Fitzpatrick to break down…

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LotGPT Prompt Breakdown: ‘Where’s My Risk?’

Many dealers don’t understand their inventory risk or the drivers of VIN underperformance until it’s too late. This is one of the questions dealers bring to LotGPT—Lotlinx’s version of ChatGPT built for car dealers. Watch the video to see LotGPT answer a question like this. Watch the full episode HERE to see more questions dealers…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

From DrivingSales: What’s Next for Artificial Intelligence?

LotLinx General Manager of Product and Technology, Lance Schafer discusses what’s next for artificial intelligence at the DrivingSales Executive Summit, and how /AI/ can help your dealership make stronger inventory marketing decisions. To learn how you can start selling cars smarter with LotLinx, schedule a free demo today!

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LotLinx Founders Discuss: Selling Cars Smarter with /AI/

LotLinx was founded by Len Short, Jason Knight, Robert Vucic, and Lance Schafer to solve the automotive retailer’s challenges with digital advertising inefficiency. By developing state-of-the-art marketing technology powered by /AI/, LotLinx helps car dealers sell cars smarter by connecting the right car with the right customer at the right time.

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Mind of the Dealer: Setting Goals and Measuring Success

Our friends at Reunion Marketing give some valuable advice on how to get the most out of Google Analytics and how even the simplest features can boost productivity in this week’s edition of Mind of the Dealer. To learn how you can put the industry’s #1 Automotive /AI/ to work at your dealership, schedule a…

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Mind of the Dealer: The Importance of Brand Consistency

In the second installation of the LotLinx video series, “Mind of the Dealer,” we sit down with iFrog Digital Marketing COO, Brent Durham, to discuss the importance of brand identity, and how automotive dealers can maintain a consistent brand message through digital marketing efforts. To learn how you can put the industry’s #1 Automotive /AI/…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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