Blog Archives | Lotlinx

Rows of parked cars in a dealership lot at sunrise, symbolizing the return of vehicle inventory with a bold red banner stating, 'Inventory is back, but profitability is at risk.

Inventory Is Back, but It’s a Rocky Road to Profitability

November has been an important month for the automotive inventory market as dealers and manufacturers strive to balance supply and demand amidst various economic and technological challenges. The post-cyber breach landscape is stabilizing but has left a big imprint on how inventory data is managed and reported. This reset in operations provides the backdrop for…

A dealership employee holding a tablet displaying a December calendar, with two colleagues discussing in the background near a white car, symbolizing year-end inventory management planning.

Year-End Inventory Clear-Out: Best Strategies for Moving Slow-Moving Stock

As the temperatures plummet and Q4 comes to a close, automotive dealerships need to do a little “winter cleaning.” Of course, this means clearing out the lots by targeting slow-moving vehicles. Any good operation knows that inventory management directly correlates with the success of the dealership. Still, even the most efficient staff can encounter hurdles…

Comparison of active buyers researching cars online versus passive buyers casually viewing a car at home.

Active vs. Passive Buyers: Using Data to Maximize Your Dealership’s Reach

Engaging potential car buyers can be difficult—if you don’t know who to target and how to get them interested, all your hard work to close a good deal can go to waste. Car dealerships should devote their time to customer interaction because if they don’t, sales are more likely to suffer. Knowing the right business…

A gauge chart showing data quality from poor to excellent, with icons of folders and charts representing bad vs good data.

How Do You Know Good Data from Bad Data?

Big data is a part of every major modern industry. How well do you know yours? Can you even tell the difference between good data vs. bad data? Organizations frequently deal with problems like incomplete, inaccurate, or unsecured data. Managing undiscovered or hidden data adds to this. Gartner claims that poor data quality costs organizations…

Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

Car sales funnel with four stages: Awareness, Conversion, Close, and Delight, each with relevant icons and colors.

How to Effectively Move Customers Through the Car Sales Funnel

In today’s competitive automotive market, a well-stocked inventory is just scratching the surface. The key to success comes from developing a strategic approach to guide potential customers through the buying process. According to Consumer Affairs, there were over 52 million car sales in 2022. With demand at its highest since before the pandemic, mastering your…

Illustration of performance marketing for dealerships featuring a laptop, gears, an upward arrow, and sticky notes, symbolizing digital strategies and growth.

All About Performance Marketing For Dealerships

By Suzanne Reimer, CMO Lotlinx Hey dealers, are you leveraging automotive performance marketing? You may ask why I am asking this question. After working in the automotive sector for four years and reviewing many dealers’ media plans, I have found that they are not separating their branded campaigns from their performance campaigns. Defining Branded Campaigns…

A woman hands over car keys to a man in a car dealership decorated with balloons and ribbons, with a red car in the background. Both individuals are smiling.

Who’s Shopping for Your Vehicles? Knowing Your Dealership’s Customer Demographics and Psychographics

To sell more cars, you need to look into the mind of the buyer. The many colorful shopper personalities wants, and needs should directly influence how you market. Especially since marketing is shifting to be more in favor of data, understanding the demographics of your customer base allows you to create targeted campaigns that resonate…

A person analyzes a car dealership inventory system on a tablet, cars visible in the background.

3 Ways Inventory Management Systems Avoid Low VIN Inventory and Overstocks

Whether buying a car online or at a dealership in person, many customers know the disappointment of finding their favorite car unavailable due to low inventory. While this situation might suggest that certain models are selling well, it actually poses serious challenges for dealerships. Out-of-stock items in the automotive industry can breed more frustrated customers,…

Jennifer Suzuki on the phone with people sitting at a table in the background, taking notes and observing.

From Selling Cars to Leading an Industry: How Mastering Sales Calls Transformed My Life

Author: Jennifer Suzuki In January, it will be 22 years since I started focusing on selling cars. The dealership phone calls have literally saved my life – not an exaggeration. Getting into the business of selling cars at 18 without a family, home, car, or future had me scared and hungry. The 40 sales dudes…

Blue sedan car graphic on a red and dark background with text about 2024 automotive industry trends.

Top Automotive Industry Trends for the Back Half of 2024

The automotive industry is experiencing some major changes right now, and a lot of this has to do with shifting consumer habits and the way the market works. Ever since the COVID-19 pandemic hit in 2020, we’ve seen some big disruptions—production lines came to a halt, and supply chain issues have caused auto manufacturing to…

Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.