Experience THE Machine at NADA 2025 | Booth #803

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Lotlinx Announces Industry Honors For Two Senior Female Executives 

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Lotlinx Appoints Kerri Wise as Chief Marketing Officer  

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Machine-Assisted Dealership

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The Rise of Machine-Assisted Dealerships

Webinar recording from April 16, 2025. In the evolving automotive retail industry, artificial intelligence and machine learning are not just technological advancements—they are a strategic imperative for dealerships seeking to transform their operations. Lotlinx GM of Product and Technology Lance Schafer will deliver a comprehensive exploration of how AI and ML are fundamentally reshaping the…

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Vinsights Vol. 333: Counting your tariffs before they hatch?

🗞️ Industry roundup: FROM WARDSAUTO: Dealers brace for BEV, tariff price crunch U.S. auto dealers are anticipating significant price increases due to the 25% tariffs on imported vehicles and parts, which could raise average transaction prices by $6,000 for imported models and $3,000 for U.S. built vehicles. In March, new-vehicle sales surged to 1.59 million…

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Lotlinx Q1 Quarterly Vincensus Report Reveals Market Volatility Amid Economic Uncertainty and Inventory Shifts

Data shows price pressures and aging carryover inventory increases, while Lotlinx customers maintain a competitive edge through strategic inventory management DETROIT, April 16, 2025 (GLOBE NEWSWIRE) — Lotlinx, the auto industry’s leading VIN-specific data company for dealership inventory management, announced today its Q1 2025 Quarterly Vincensus Report, the most comprehensive monthly/quarterly inventory report in the industry. The report…

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Vinsights Vol. 332: One Q down, three to go

🗞️ Industry roundup: FROM REUTERS: U.S. first-quarter auto sales get a lift from looming Trump tariffs U.S. auto sales rose 4.8% in the first quarter to approximately 3.91 million units, driven by strong demand for pickup trucks and SUVs. General Motors led the market with a 17% increase in sales, fueled by popular models like…

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Side-by-side comparison of a used red Volvo and a new purple Volvo, highlighting the difference between used and new cars.
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Used vs New Cars: What’s the Better Sales Strategy This Year?

As we settle into 2025, dealers are facing a big decision: Should they focus more on selling used cars or lean into new vehicle sales? The answer isn’t easy because various market factors—from inventory levels to shifting consumer demand—are influencing sales strategies. With data from Lotlinx Vinsights, Kelley Blue Book, and other key industry sources,…

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A businessman holds a tablet projecting a glowing car icon, surrounded by digital marketing channels like social media and email.
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Step-by-Step Guide to Omnichannel Marketing for Automotive Dealerships

Today’s car shoppers live online. They research, compare, and often select their vehicle digitally, but still crave the in-person experience for final purchase. For dealerships, this means survival relies on a strong omnichannel strategy. It’s not just about being present online; it’s about connecting every digital and physical touchpoint into a user-friendly journey. Meeting customers…

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Comparison of data mining and equity mining in automotive sales, highlighting key differences and dealership benefits.
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Data Mining vs. Equity Mining: Which is Right for Your Dealership?

When it comes to selling more cars and maximizing profitability, data is your dealership’s best asset. But with so many tools available, it can be tough to know where to focus.  Two of the biggest strategies in data analytics for car dealers are data mining and equity mining. While they may sound similar, they serve…

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Futuristic digital car with AI-themed graphics, highlighting how AI and machine learning are transforming automotive marketing.
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How AI and Machine Learning Will Continue to Evolve Automotive Marketing

The automotive industry is in the fast lane toward a future powered by artificial intelligence (AI). For dealerships, this means exciting new opportunities to connect with customers, personalize the car-buying journey, and drive sales. Forget clunky spreadsheets and generic marketing blasts. AI and ML offer data-driven insights and automation capabilities that can revolutionize how you…

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Vinsights Vol. 330: Time Will Tell on Tariffs

🗞️ Industry roundup: FROM WARDSAUTO: Auto market thrives despite rising inventories, economic and political pressures Rising inventory levels, declining fleet sales, and increasing consumer affordability concerns are putting pressure on the U.S. auto market, with negative equity on trade-ins climbing to 25.5% of buyers. Despite these challenges, new-vehicle retail sales are projected to rise 8.1%…

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A person using a calculator while analyzing data on a laptop screen displaying charts, graphs, and business analytics.
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The Best KPIs For Dealership Profit in 2025

Running a car dealership? You know it’s a numbers game, right? But with so many KPIs to track, it can feel like you’re drowning in data. How do you know which numbers really matter? Whether you’re a seasoned pro or just starting out, it’s easy to get lost in the sea of metrics. But the…

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